Research Directory

Type
Topic
  1. Conference Proceedings Marketing 1980

    Product Dissatisfaction: Causal Attribution Structure and Strategy

    Marketing in the 80's, AMA Educators' Proceedings
  2. Conference Proceedings Marketing 1980

    Consumer Perceptions of Costs and Benefits Associated with Complaining

    Refining Concepts and Measures of Consumer Satisfaction and Complaining Behavior
  3. Other Marketing April 1979

    Marketing Challenges for Solar Products

    Business
  4. Conference Proceedings Marketing 1979

    Consumer Complaining Processes: A Comprehensive Model

    New Dimensions of Consumer Satisfaction and Complaining Behavior
  5. Journal Articles Marketing October 1978

    A Program for Assessing Minority Business Needs and Assistance

    Journal of Small Business Management
  6. Journal Articles Marketing July 1978

    A Decision Sequence for Retail Pricing

    Retail Control
  7. Other Marketing February 1978

    Changes in Phoenix Consumer Prices? 1977

    Arizona Business
  8. Journal Articles Marketing 1978

    University Marketing Can Begin with Departments of Marketing

    Akron Business and Economic Review
  9. Other Marketing November 1977

    Outlook for Solar Energy Products in Arizona

    Arizona Business
  10. Journal Articles Marketing August 1977

    Advance Correspondence and Error in Mail Surveys

    Journal of Marketing Research