Publications tagged as Faculty

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  1. Journal Articles Marketing 1992

    You Look 'Mahvelous': The Pursuit of Beauty and the Marketing Concept

    Peter Bloch
    Psychology & Marketing
  2. Conference Proceedings Marketing 1992

    "The Use of Multiple Methods to Explore Three-Way Person, Brand, and Usage Context Interactions"

    S. (Ratti) Ratneshwar
    Advances in Consumer Research
  3. Journal Articles Marketing February 1992

    The Effect of Influence Type and Performance Outcomes on Attitude toward the Influencer

    Journal of Marketing Research
  4. Journal Articles Management March 1992

    Correlates of career oriented mentoring for early career managers and professionals

    Journal of Organizational Behavior
  5. Journal Articles Finance March 1992

    Dividend Policy and the Bid-Ask Spread: An Empirical Analysis

    Journal of Financial Research
  6. Journal Articles Marketing May 1992

    A Communications Response Model for a Mature Industrial Product: Application and Implications

    Srinath Gopalakrishna
    Journal of Marketing Research
  7. Journal Articles Management 1992

    Integrating issues management into strategic planning: An empirical investigation.

    The Issue Exchange
  8. Journal Articles Marketing August 1992

    Planning and Performance Assessment of Industrial Trade Shows: An Exploratory Study

    Srinath Gopalakrishna
    International Journal of Research in Marketing
  9. Journal Articles Accountancy Fall 1992

    Computer-Mediated Communication and Structured Interaction in Transfer Pricing Negotiation

    Vairam Arunachalam
    Journal of Information Systems
  10. Journal Articles Management 1992

    "Factors relating to relocation decisions of research and development employees."

    Daniel Turban
    Journal of Vocational Behavior