Brady Hodges

Intel Inside: The Linguistic Properties of Effective Slogans

Journal of Consumer Research
Volume
50
Issue
5
Journal Articles
Marketing
2024

Hodges, Brady T., Zachary Estes, and Caleb Warren (2024), “Intel Inside: The Linguistic Properties of Effective Slogans,” Journal of Consumer Research, 50 (5) 865-886.

Tags

Marketing
Marketing Research