Intel Inside: The Psycholinguistic Properties of Effective Slogans
Hodges, Brady T., Zachary Estes, and Caleb Warren (2023), “Intel Inside: The Psycholinguistic Properties of Effective Slogans,” Journal of Consumer Research, forthcoming.
Hodges, Brady T., Zachary Estes, and Caleb Warren (2023), “Intel Inside: The Psycholinguistic Properties of Effective Slogans,” Journal of Consumer Research, forthcoming.