Richins, Marsha L. (1997), “Measuring Emotions in the Consumption Experience,” Journal of Consumer Research, 1997 Best Article Award, 24 (September), 127-146.
Marketing
Marsha Richins
Professor of Marketing and Bailey K. Howard World Book Chair of Marketing
Marsha Richins is a Professor of Marketing and Bailey K. Howard World Book Chair of Marketing at the Robert J. Trulaske, Sr. College of Business at the University of Missouri. She is past president of the Association for Consumer Research, a Fellow of the Society for Consumer Psychology, a Fellow of the Association for Consumer Research and a past associate editor for the Journal of Consumer Research. Her research interests include the study of consumer values (especially materialism), the role products play in people's lives, and the influence of advertising on self-perceptions and perceived quality of life. Professor Richins has published in many academic journals, including the Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology and American Behavioral Scientist, among others. She is director of the Marketing Analytics Certificate programs (graduate and undergraduate) and teaches applied statistics.
Education
PhD, University of Texas at Austin; MBA, University of Texas at Austin; MA, University of Texas at Austin; BA, California State University
Publications
Richins, Marsha L. (1996), “Materialism, Desire, and Discontent: Contributions of Idealized Advertising Images and Social Comparison,” in Marketing and Consumer Research in the Public Interest, R. Hill (editor), Thousand Oaks, CA: Sage, 109-132.
Richins, Marsha L. (1995), “Social Comparison, Advertising, and Consumer Discontent,” American Behavioral Scientist, 38 (February), 593-607.
Richins, Marsha L. (1995), “Social Comparison, Advertising, and Consumer Discontent,” American Behavioral Scientist, 38 (February), 593-607; abstracted in The Consumer Society (1997), eds. Neva R. Goodwin, Frank Ackerman, and David Kiron, Global Development and Environment Institute, Tufts
Richins, Marsha L. (1994), "Valuing Things: The Public and Private Meanings of Possessions," Journal of Consumer Research, 21 (December), 504-521.