Asiye Omidian is a Ph.D. candidate in the Department of Marketing at the Robert J. Trulaske, Sr. College of Business, University of Missouri. She studied Economics at the Christian-Albrechts-University of Kiel, Germany, and possesses a Master of Science in Business Administration from the University of Tehran. Complementing her studies, she worked as a researcher at MA Insurance Co. in Tehran, Iran. Asiye has published several research papers related to marketing and management during her academic career. Her academic focus lies in marketing strategy, customer dynamics, social media marketing, and marketing-finance interface. Beyond her professional career, she has a passion for cinema, music, art, literature, history, and psychology.