Trulaske students take advantage of immersive international trade opportunity

Thirteen Trulaske College of Business undergraduate students completed internships for the MU International Trade Center this summer. The students spent a total of nine weeks in Europe – four weeks as part of one of the college’s study abroad programs located in Prague, Czech Republic, or Bergamo, Italy, and another five weeks as part of the International Trade Center’s internship program based in Prague. 

The students completed market analysis projects for two Missouri-based food and beverage manufacturers, along with projects for members of the Missouri Craft Distillers Guild. The students’ location in Europe helped facilitate evaluation of European Union market opportunities.

As part of the analysis completed, the students evaluated product trade flow, market and industry trends, competition and consumer preferences, and identified sales leads for each company. Final report findings were shared with the companies in Columbia in August.