Entrepreneurship & Innovation Management

MANGMT 4700: PRINCIPLES OF ENTREPRENEURSHIP

An introductory course designed to provide a solid foundation for the role of entrepreneurship. The focus is on the creation of new ventures, the decisions leading to their development, and the factors that lead to their success.

• 3 Credit Hours

ABM 3283: FUNDAMENTALS OF ENTREPRENEURSHIP

Introduce students to entrepreneurial ways of thinking. Entrepreneurship is a way of thinking about identifying/creating opportunities and transforming those opportunities into new businesses, new institutions, or solutions to problems. Students will participate in the process of formulating and evaluating solutions to problems and identifying and exploiting opportunities.

• 3 Credit Hours
• Pre-requisites: ABM 1041 or ECONOM 1014 and ACCTCY 2036 or ACCTCY 2026. Restricted to Agricultural Economics and Agribusiness Management majors during early registration

T_A_M 3800: RETAIL ENTREPRENEURSHIP

This course covers the fundamental principles and practices of retail entrepreneurship. Students will learn how to identify opportunities, analyze the competitive marketplace, and propose new retail entrepreneurial business ventures for both online and offline environments. 

• 3 Credit Hours

MANGMT 2700: INTRODUCTION TO ENTREPRENEURSHIP

This course introduces a wide range of entrepreneurial concepts, most of which will be explored more deeply in advanced courses in the entrepreneurship and innovation management minor. Students learn about attitudes and aptitudes that are highly associated with entrepreneurial and innovation behaviors including working effectively in teams under deadline pressure. Processes for opportunity identification and recognition, working under severe resource constraints, identifying and testing key assumptions about business models, prototyping, and innovation diffusion are explored. Students will engage in experiential exercises in the field to learn more about these principles and processes. Students are encouraged to meet with and learn from real entrepreneurs through selected assignments.

• 3 Credit Hours

MANGMT 3720: THE ENTREPRENEURIAL MINDSET

The course will engage students in experiences that develop entrepreneurial characteristics such as a passion for business, tenacity despite failure, self-determination, management of risk, self-confidence, creating opportunities, creativity, initiative, and detail orientation. The purpose of this course is to prepare student entrepreneurs to be fully confident to launch a thought-out business model.

• 3 Credit Hours

MANGMT 3760: DESIGN THINKING FOR NEW BUSINESS INNOVATION

The Design Thinking for New Business Innovation course is ideally taken as the second course in a three-course sequence (sequencing of courses is not required). Students, working in teams, first learn how to recognize potential opportunities in a range of business contexts (MANGMT 4700). Next, students learn how to identify meaningful issues for customers in a more focused context, how to generate multiple solutions and form these into cohesive business concepts, and how to carefully test for feasible value with potential customers using rough prototypes. Finally, students learn how to develop a comprehensive business plan in areas like operations, marketing, finance, and human resources based on a business model concept for a given industry (MANGMT 4730). The detailed plan can be used to appeal to potential funding sources and serves as a guide for strategic action by a new venture. This course, as the middle course, bridges into the domains of the other two courses to give students a flavor for what can be learned in both.

• 3 Credit Hours

MANGMT 4740: FACILITATION OF ENTREPRENEURSHIP AND INNOVATION

This course aims to introduce students to a specific area of consulting that involves assisting entrepreneurs and inventors in creating new ventures, which is different from creating your own business or consulting to established companies. In this course students will work directly with aspiring entrepreneurs and/or investors and be guided through the process of conducting an entrepreneurial human and social capital analysis, before conducting an in-depth audit of resources available to the entrepreneur that will fill identified gaps. In the second half of the course, students work with the entrepreneur/inventor and other relevant resource providers in a structured and disciplined manner using a design-innovation process that has been shown to dramatically increase the probability of creating a successful innovation.

• 3 Credit Hours

FINANC 4840: ALLEN ANGEL CAPITAL EDUCATION PROGRAM

This course covers hands-on experiential investing in start-up enterprises, ranging from sourcing, evaluating, and investing, to monitoring those investments. Students will learn about angel and venture capital investment strategies, perform pre-screening duties, complete due diligence, structure investment contracts, and monitor portfolio holdings. Graded on A-F basis only. Repeating the course is allowed, as participating two semesters is preferred. 

• 3 Credit Hours
• Pre-requisites: Instructor Consent
• Course can be repeated up to 6 credit hours but only 3 credit hours can apply toward the Entrepreneurship Minor.

BUS_AD 4500: PROFESSIONAL DEVELOPMENT PROGRAM - INTERNSHIP

This course is designed to help students practice professional core competencies in the workplace by securing a professional-level work experience and applying classroom knowledge and interpersonal skills. The course is a graduation requirement for students seeking the BSBA degree. Graded on S/U basis only.

• 3 Credit Hours
• Pre-requisites: Restricted to upper level business majors only who have had their internship approved by the BA 4500 coordinator. To apply for BA 4500
• Approval Process:
  • Please send an email to determine whether your BA 4500 credit can count toward the Entrepreneurship Minor.
  • No more than three credit hours total of internship credit can be counted toward the minor.

MANGMT 4940: PROFESSIONAL MANAGEMENT INTERNSHIP

Provides experience with management activities in business organizations (or, occasionally, in a governmental or not-for-profit setting). Students are required to prepare and execute a plan of study approved by the instructor and to complete written assignments detailed in the plan. Graded on S/U basis only.

• 3 Credit Hours
• Pre-requisites: Internship coordinator's consent. To determine whether you're eligible to enroll in MANGMT 4940, please send an email
• Approval Process:
  • Please send an email to determine whether your MANGMT 4940 credit can count toward the Entrepreneurship Minor.
  • No more than three credit hours total of internship credit can be counted toward the minor.

JOURN 4246: TAKING PEOPLE WITH YOU: ENTREPRENEURIAL LEADERSHIP & INNOVATION

In this course, students explore the current landscape of entrepreneurship (with specific reference to the strategic communication space) and practice a human-centered approach to solving problems. Students will gain valuable leadership skills and develop the knowledge and mindset needed to pursue their own entrepreneurial ventures or to become innovators and "intrapreneurs" within existing organizations.

• 3 Credit Hours
• Pre-requisites: Restricted to journalism majors only

JOURN 4444: TEAM-BASED MOBILE DEVICE APPLICATION DEVELOPMENT

This is a multi-disciplinary, team-based course on developing applications for mobile devices. Teams will be comprised of students who are software developers and students who are designers.

• 3 Credit Hours
• Pre-requisites: JOURN 4804 or JOURN 4204 or JOURN 4306 or JOURN 4450

JOURN 4734: JOURNALISM & CHAOS - HOW TO UNDERSTAND & COVER 21ST CENTURY BUSINESS MODELS

The purpose of this class is to explore alternative business/journalism models that can be grown from the rib of the traditional newsroom.

• 3 Credit Hours
• Pre-requisites: C- or higher in JOURN 4180 or JOURN 4200

JOURN 4736: CHANGING MEDIA BUSINESS MODELS

Analysis of the economic changes in news media industry. Explore concepts and theories of monetizing media. Hands-on experience in creating innovations in media business models.

• 3 Credit Hours
• Pre-requisites: C- or higher in JOURN 4180 or JOURN 4200

ABM 4940: INTERNSHIP OPPORTUNITIES

Combines study, observation, and employment in a public agency or private firm in marketing, farm management, or credit. Staff supervision and evaluation. Reports required.

• 1-3 Credit Hours
• No more than three credit hours total of internship credit can be counted toward the minor.

ARCHST 4940: INTERNSHIP IN ENVIRONMENTAL DESIGN

Field experience in design under professional and educational supervision.

• 1-4 Credit Hours
• No more than three credit hours total of internship credit can be counted toward the minor.

MUS_GENL 4540: MUSIC ENTREPRENEURSHIP PRACTICUM

Students either A) design and execute an entrepreneurial music leadership project in the community, or B) complete an internship (and accompanying report) with an approved partner organization, supervised by the instructor.

• 1-2 Credit Hours
• Pre-requisite: MUS_GENL 4510, sophomore standing or instructor's consent
• No more than three credit hours total of internship credit can be counted toward the minor.

T_A_M 4949: FIELD TRAINING IN TEXTILES & APPAREL MANAGEMENT

Practical aspects of internship experience coordinated with the university curriculum. Available for various areas of emphasis. Students may have up to 3 hours for any one internship experience with a total maximum of 6 hours.

• 1-3 Credit Hours
• Pre-requisites: 2.5 GPA, T_A_M 2120, or instructor's consent
• No more than three credit hours total of internship credit can be counted toward the minor.

One 2000+ Accounting course

Any one 2000+ level Accounting course will be accepted toward the Entrepreneurship Minor. 

MANGMT 4490: CONSULTING TOOLS & STRATEGIES

This course teaches a structured approach to bulletproof problem-solving. While it's designed as a foundation course for students interested in consulting, it's also for those that want to learn to think like a consultant. Strategies for approaching problems and clients are introduced as well as frameworks for investigation and analysis. The majority of classwork involves casework, completed in teams, on the practical application of diagnostic, communication and problem-resolution tools as they would present in a client/employer environment.

• 3 Credit Hours
• Pre-requisite: Junior Standing 

MANGMT 4710: THE ENTREPRENEURIAL PROCESS

This course deals with critical thinking, logic, emotional intelligence, ethics and a problem-solving/decision-making frame in the context of the entrepreneurial business phases: opportunity identification; launch after gathering resources; managing growth and harvesting rewards.

• 3 Credit Hours
• Pre-requisite or Co-requisites: MANGMT 3000, MANGMT 3000H, MANGMT 3000W, or MANGMT 3000HW

MANGMT 4730: NEW BUSINESS PLANNING & MANAGEMENT

Analysis of the major functional areas of the start-up firm including accounting, finance, human resources, information systems, logistics, management, marketing, production/operations, purchasing and sales. Focus is also placed on generating ideas, scanning for environmental trends, and critically evaluating opportunities.

• 3 Credit Hours

MRKTNG 4420: SALES MANAGEMENT

Methods and tools employed by salespeople and field sales managers; emphasis on underlying behavioral and quantitative theory.

• 3 Credit Hours
• Pre-requisites: MRKTNG 3000

MRKTNG 4650: DIGITAL MARKETING

Strategic and managerial challenges and issues related to use of the Internet and other electronic channels as marketing tools.

• 3 Credit Hours
• Pre-requisites: MRKTNG 3000

ABM 3224W: NEW PRODUCTS MARKETING - WRITING INTENSIVE

Learning experience to develop skills in marketing new agriculture products. To include market analysis, goals and objectives, action plans, financial evaluation and monitoring and measurement. In small groups, students will develop a complete marketing plan for a new product.

• 3 Credit Hours
• Pre-requisites: ABM 1041 or ECONOM 1014

ABM 4983W: STRATEGIC ENTREPRENEURSHIP IN AGRI-FOOD - WRITING INTENSIVE

Strategic entrepreneurship is the search for opportunities to generate income streams from innovation, development of new markets, and altering the rivalry positions in existing markets.

• 3 Credit Hours
• Pre-requisites: ABM 3283 and ABM 3282 or FINANC 3000

ARCHST 4710: DESIGN BUSINESS PRACTICES

Analysis of basic professional, human, and business skills necessary for the successful design practice. Studio work in development of portfolio and self-marketing materials with refinement through critiques.

• 3 Credit Hours
• Pre-requisites or Co-requisites: ARCHST 4814 or ARCHST 4824

MUS_GENL 4512: PRINCIPLES OF ARTS ENTREPRENEURSHIP

This course provides a solid foundation on the core principles of entrepreneurial practice. The focus here is on the development, creation, and implementation of new arts ventures. Students will identify career objectives and develop a framework for achieving it. In addition, students will receive an in-depth survey of the commercial arts industry world, with emphasis on career opportunities within the music recording, performing, music retail, and music management sectors.

• 3 Credit Hours

MUS_GENL 4514: ARTS ENGAGEMENT 

This course introduces undergraduate and graduate students to the broad field of community engagement in the arts. Students will explore case studies of community arts engagement within US contexts, examine how arts engagement can foster economic and cultural growth, and explore creative placemaking as a kind of community arts engagement. The course culminates with students proposing a creative placemaking project that draws on each student's arts background, creative and/or research interests, and works in dialogue with the needs and assets of a particular community.

• 3 Credit Hours
• Pre-requisites: MUS_GENL 4510; sophomore standing or instructor's consent

JOURN 4150: USING INFOGRAPHICS

An introduction to the various types of information graphics and how each can be used effectively to help explain the news. Additional emphasis on generating graphic ideas and on the specific challenges of gathering information for graphics.

• 1 Credit Hour
• Pre-requisites: instructor's consent required. Restricted to journalism and science and agricultural journalism majors only

JOURN 4212: SPORTS & ENTERTAINMENT PROMOTION

Course focuses on the role that research, sponsorship, advertising, public relations, social media, positioning, target marketing, psychographics, and other strategic communication processes play in the promotion of the sports and entertainment industry. The course will critically analyze and examine how chief executive officers of sport and entertainment organizations choose, maintain, or redirect their promotion strategies and activities to help achieve organization missions, encourage tickets sales, and attract large audiences.

• 3 Credit Hours
• Pre-requisites: JOURN 4204 and JOURN 4952 with C- or higher

JOURN 4213: STRATEGIC COMMUNICATION MOBILE SPORTS PRODUCTION

This class is designed to prepare strategic communication students for vital new positions in the world of sports marketing with the emphasis on video productions, strategic planning, and strategic dissemination of video content via multiple media, channels and platforms.

• 3 Credit Hours
• Pre-requisites: C- or higher in JOURN 4180 or JOURN 4204

JOURN 4214: STRATEGIC COMMUNICATION INTEGRATED SPORTS PRODUCTION 

This course will prepare strategic communication students for vital new positions in the world of sports marketing with an emphasis on video production, graphics, social media analytics, messaging management and strategic planning. Students will be taught basic information, techniques and strategies necessary for success in these fields. Students work closely with the Mizzou Sports Network and strategic communication faculty from day one.

• 3 Credit Hours
• Pre-requisites: JOURN 4204 and JOURN 4952 with a C- or higher

JOURN 4216: MEDIA SALES

Focus of this course is to familiarize students with how to sell a variety of media, including newspaper, radio, television, outdoor, new media, and others.

• 3 Credit Hours
• Pre-requisites: JOURN 4200 or JOURN 4180 with a C- or higher

JOURN 4250: MANAGEMENT OF STRATEGIC COMMUNICATION

How to lead and contribute to strategically sound, highly creative and seamlessly integrated strategic communication on the agency or client side of the business. Directly relevant to agency account management and account planning, as well as client career paths.

• 3 Credit Hours
• Pre-requisites: JOURN 4204 and JOURN 4952 with a C- or higher. 

JOURN 4252: BRANDED STRATEGIC STORYTELLING

This course for Strategic Communication students integrates digital and content marketing planning and operational methodologies designed to deepen students' knowledge of content creation, distribution strategies and audience engagement.

• 3 Credit Hours
• Pre-requisites: JOURN 4204 and JOURN 4952 with a C- or higher

JOURN 4254: TOOLS, TECHNIQUES & TECHNOLOGY OF VISUAL STORYTELLING

In this course, students will learn how to professionally shoot and strategically edit video, visuals and textual content, strategize how to publish that content on owned media and social media platforms, utilize tools like GoPro and Drone technology, and even VR/AR and 360 attachments to make content that is more immersive, influential, impactful and persuasive.

• 3 Credit Hours
• Pre-requisites: JOURN 4200 with a C- or higher

JOURN 4375: DOCUMENTARY BUSINESS & THE PUBLIC SPHERE

Whether it be through contract employment, freelancing, or independent production, creating documentaries requires a knowledge of professional and business practices that differ from many other parts of journalism. The course will introduce important concepts related to the development and production of documentary work, as well as the public distribution of that work. Students will research the industry and develop skills to manage business and professional relationships with the documentary world. Students will build and maintain personal branding materials.

• 2 Credit Hours
• Pre-requisites: JOURN 4564

JOURN 4464: MAGAZINES ACROSS PLATFORMS

As digital editors for Vox Magazine, students manage and create content for Vox's digital platforms, including its WordPress website, blog, social media accounts and award-winning iPad app. Students also work with analytics, engagement and multimedia.

• 3 Credit Hours
• Pre-requisites: Consent of instructor required

JOURN 4502: MULTIMEDIA PLANNING & DESIGN

Class covers the basics of web design — storyboarding, navigation, information architecture, reader behavior, usability studies — as they relate to journalistic stories and persuasive messages.

• 3 Credit Hours
• Pre-requisites: C- or better in JOURN 4180 or JOURN 4200

JOURN 4700: ENGAGED JOURNALISM

The relationship between journalists and their audiences is evolving. How can we reach out to communities in an authentic way? How can we ethically navigate being an individual participant and a journalist? How can we be in a conversation rather than a monologue? How can we invite the community into our processes and our products? In this course, we look at how a collaborative culture is changing journalism, and how journalists can take part.

• 1-3 Credit Hours
• Pre-requisites: Missouri Online/Distance students only

JOURN 4820: SOCIAL MEDIA & AUDIENCE STRATEGY 

With tech companies controlling the distribution game, journalists and strategic communicators are often left to play cat and mouse. There are some tricks you can master, though, to stay competitive. Students will learn how algorithms work and how to create content designed to rank highly, while encouraging engagement and interaction with your audience. They'll learn how to read and understand analytics to spot trends in web and social traffic, and how to develop a strategy steeped in data.

• 3 Credit Hours
• Pre-requisites: C- or higher in JOURN 4180 or C- or higher in JOURN 4200

JOURN 4824: APPLIED PRACTICE IN SOCIAL MEDIA & AUDIENCE STRATEGY 

This course offers students hands-on experience in developing an audience through ongoing engagement efforts. Students will build on past experiences as they develop skills and expertise in interpreting web and social media analytics and apply them to build a strategy to connect readers, viewers, and customers to a brand. Students will participate in weekly shifts at the Missouri School of Journalism's professional newsrooms and agencies, where they'll carry out the work of managing social media accounts, planning and running face-to-face events, and experimenting with content creation and writing for various platforms to establish new best practices.

• 3 Credit Hours
• Pre-requisites: C- or higher in JOURN 4820; Restricted to journalism majors

JOURN 4970W: STRATEGIC CAMPAIGNS - WRITING INTENSIVE

This capstone course gives students a hands-on opportunity to use their skills and apply strategic communication learning to a real client situation. To be taken during the student's final semester. Application required for Mojo Ad section and will include additional leadership responsibilities.

• 3 Credit Hours
• Pre-requisites: JOURN 4204 and JOURN 4952 with a C- or better. Consent of Instructor required

JOURN 4992: INNOVATION & AUDIENCE OUTREACH IN CONVERGED MEDIA

Capstone course brings together the reporting, editing, audience focus, management and marketing skills gained in previous journalism courses. Students evaluate audiences and sustainability for journalistic content, applications, products and experiences and plan, produce and promote internal and external projects.

• 3 Credit Hours
• Pre-requisites: C- or higher in JOURN 4300 or JOURN 4490 or JOURN 4560 or JOURN 4824 or JOURN 4832 or JOURN 4952

JOURN 4994: MAGAZINE PUBLISHING

This capstone experience explores key components and recent trends in the magazine industry. The primary focus is creating a magazine prototype that includes conceptualizing ideas and editorial for new titles, as well as business plans for advertising, circulation, finance and production. The course follows a nuts and bolts, learn-by-doing approach to how these components work together and influence one another.

• 3 Credit Hours
• Pre-requisites: C- or better in JOURN 4490 or JOURN 4832, or C- or higher in JOURN 4408 and JOURN 4410, JOURN 4416 or JOURN 4360

JOURN 4978: MEDIA MANAGEMENT & LEADERSHIP

Dramatic changes in technology and the media's role in converging technologies require new management and leadership techniques and paradigms. Students will write case papers examining these changes.

• 3 Credit Hours
• Pre-requisites: C- or better in JOURN 4304 or JOURN 4490 or JOURN 4560 or JOURN 4824 or JOURN 4832 or JOURN 4952

JOURN 4984: MAGAZINE STAFF 

This course provides hands-on experience serving as department editors for Vox Magazine, providing students with an opportunity to learn how to take a story from an idea through story creation and production and to the printed page, as well as best practices for executing that idea across multiple platforms. Students learn about pitching, working with writers, designers and photographers, editing for content and style, successful story packaging and team collaboration.

• 3 Credit Hours
• Pre-requisites: C- or better in JOURN 4490 or JOURN 4832, or C- or higher in JOURN 4408 and JOURN 4410, JOURN 4416