About Our Program
Marketing focuses on creating and managing customers by studying business activities that connect consumers with goods. With this degree, you'll be equipped with the strategies, tactics and business processes needed for researching markets, deciding which markets and segments to pursue, and identifying what unique value to provide. You'll also have the knowledge to assemble the products, services, people and partner firms needed to build, communicate and deliver that value.
The marketing major is designed for students who are seeking an in-depth knowledge of the tools, concepts and practice of modern marketing. Graduates will be prepared for careers in marketing, sales or distribution. It focuses on activities that direct the flow of goods and services to the consumer or user. Courses include marketing management, promotion, sales management and logistics management. Course topics in this area include sales, advertising, sales promotion, retail, brand management and distribution, marketing management, promotion, sales management and logistics management.
All students who complete our program will earn a Bachelor of Science in Business Administration with an emphasis in Marketing.
See course listings in the MU Course Catalog
Careers in Marketing
- Brand Manager
- Buyer
- International Marketer
- Distribution Manager
- Product Analyst
- Direct Sales Manager
- Sports/Special Events Coordinator
- Government Administrator
- Inventory Control Specialist
- Pharmaceutical Sales
Track Your Progress
Please use the checksheet below to review the requirements for the Marketing emphasis:
Marketing Emphasis Checksheet - Students starting at Mizzou on or after Fall 2022
Advising
Creating a plan is a big task, but your advisor is here to help. Contact your advisor with questions about your classes, coursework and more. They’re here to help you succeed.