Mizzou Giving Day contribution establishes new endowed scholarship for transformative technology at Trulaske
Trulaske College of Business announces faculty fellows in transformative technology
Student workers in Trulaske’s C4TT, CEI lead workshops for peers
The average is now free: What students need to know about AI
AI can write your email. Build your presentation. Generate your ad campaign. Summarize your reading. And, increasingly, produce an endless supply of perfectly adequate content.
There’s even a term for the worst of it: “AI slop.”
Peers, Advice, and Voice: What Keeps Informal Leaders in Power
The University of Missouri’s Robert J. Trulaske, Sr. College of Business would like to thank Raymond W. Lansford for making research like this possible.
Digital Strike Returns as TruWelcome Corporate Partner for Second Year
COLUMBIA, Mo. — August 2026 — The Robert J. Trulaske, Sr.
Why Your Sales Emails Aren’t Closing Deals — And How to Fix Them
The University of Missouri’s Robert J. Trulaske, Sr. College of Business would like to thank Samuel M. Walton for helping to make research like this possible.
Surprise Windfall: How Stronger SEC Oversight Benefits Global Borrowers
The University of Missouri’s Robert J. Trulaske, Sr. College of Business would like to thank the Trulaske family and Deloitte for helping to make research like this possible.
A closet full of his siblings' black and gold attire wasn’t the only reason Blake Schrand decided to attend Mizzou
Blake thrived at Trulaske by winning a Hershey sales competition and an international business simulation.
What in the World? ITC Company Spotlight – Show-Me Bar-B-Q Sauce
by Jackie Rasmussen and Krista Hinrichs
Where in the World? Trulaske ITC Alumni Spotlight – Ryu Taggart
by Jackie Rasmussen and Krista Hinrichs
Mizzou Giving Day contribution establishes new endowed scholarship for transformative technology at Trulaske
Mizzou Giving Day 2026 marked an important milestone for the University of Missouri’s Robert J. Trulaske, Sr. College of Business.
Meet Hayes Barnard, honorary Doctor of Humane Letters, Honoris Causa degree recipient, from the Robert J. Trulaske, Sr. College of Business
What excites you about the work you’re doing?
Once Upon a Time: Storyteller begins her story at Trulaske College of Business
Written by Kathy Deters
From Marshall to Minneapolis via Mizzou: Trulaske opens world of opportunities for graduate
Written by Kathy Deters
ITC Interns Supporting the Decision-Making Needs of Area Businesses
On May 1, 2026, sixteen University of Missouri Trulaske College of Business students interning with the International Trade Center (ITC) presented semester-long global market research projects to three U.S.
Unlocking B2B Advertising's Hidden Power: Long Lags, Large Returns
For decades, the conventional wisdom in marketing has been that business-to-business (B2B) advertising plays a secondary role to direct sales, especially for high-value, complex products.