The demand for employees with marketing analytics skills is extremely high. The Graduate Certificate in Marketing Analytics will deepen your understanding of big data that inform the development, implementation, and delivery of data-driven solutions that assist in marketing strategies, tasks, and decisions. You will learn to leverage predictive data modeling and data-mining tools — such as R, SAS and SQL — to deliver strategic analytical solutions and create value across markets and industries.
The certificate is 100% online and can either be completed as a stand-alone credential or in conjunction with another master's degree. This program offers a seamless transition from graduate certificate to a master's degree with the Master of Science in Business or Crosby MBA.
Due to course sequencing, students begin taking courses in the fall semester only.
Scroll to view coursework and admissions requirements. Click here to apply!
Curriculum
Delivery of this program is 100 percent online: no campus visits are required. Courses are semester-based.
Successful completion of the program requires 12 credit hours. Students typically take two classes each semester session and finish the program in one year.
APPLIED STATISTICS IN MARKETING ANALYTICS (MRKTNG 8180): 3 CREDIT HOURS, 16 WEEKS
Solidify your understanding of univariate and multivariate statistical procedures by analyzing diverse datasets to address common problems faced by marketing managers. Learn how to effectively communicate analytical and statistical information to decision-makers.
MARKETING ANALYTICS FOR BUSINESS DECISIONS (MRKTNG 8760): 1.5 CREDIT HOURS, 8 WEEKS
Learn how to make a strong case for marketing actions based on data analysis and by assessing economic returns from marketing investments. In this course you will use Excel and Tableau to analyze and present information and will apply your learning to real-life marketing problems.
R FOR MARKETING ANALYTICS (MRKTNG 8800): 1.5 CREDIT HOURS, 8 WEEKS
Learn statistical analysis in R, including various types of regression analysis and other multivariate techniques. Emphasis is also placed on deriving relevant managerial implications from the results returned by R software.
MARKETING DATABASES & SQL (MRKTNG 8770): 3 CREDIT HOURS, 16 WEEKS
Learn how to use relational databases to answer marketing-related questions. You will learn how to manipulate and retrieve data from databases using SQL and use retrieved data to create static and dynamic charts in Excel. Other topics include analysis of geospatial data, survival analysis, residual product value analysis and market basket analysis.
ADVANCED MARKETING ANALYTICS (MRKTNG 8780): 1.5 CREDIT HOURS, 8 WEEKS
Master advanced data analytics and statistical techniques to solve marketing problems facing decision-makers in modern business organizations. You will learn to analyze data sets, including some characterized as “big data,” to find solutions to real-world business problems.
PYTHON FOR MARKETING ANALYTICS (MRKTNG 8810): 1.5 CREDIT HOURS, 8 WEEKS
This course introduces you to the science of processing data using expert systems for faster and smarter decision-making. You will learn about statistical and machine learning methods, their core principles and real-life applications in marketing. Provides hands-on training in using Python for visualization, predictive modeling, cluster analysis and text mining.
Admissions Requirements
- Bachelor’s degree or its equivalent from an accredited institution (upload unofficial transcripts to application)
- 3.0 or better GPA in the last 60 hours of baccalaureate coursework (for applicants with less than a master’s degree)
- Resume
- Essay responses (essay prompts are found in the application)
- Prerequisite knowledge in Statistics and Marketing
- College level statistics course with grade of B or better (within the last three years)
- Alternative evidence of statistical proficiency can be demonstrated through completion of a Coursera course. Contact our admissions team for more information.
- Marketing coursework (within the last three years) or work experience
- Alternative evidence of marketing experience can be demonstrated through a 5-week online course in basic marketing. Contact our admissions team for more information.
- College level statistics course with grade of B or better (within the last three years)
- GMAT/GRE score is optional
- Proof of English proficiency for international students
The Marketing Analytics Graduate Certificate only accepts students for the Fall semester. Application deadline is July 1.
Click here to start your application.
Questions? Contact the Trulaske Graduate Programs team at 573-882-2750 or trulaskemasters@missouri.edu.
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ADMISSIONS VIRTUAL OFFICE HOURS
Have a question about a program or the application process? Stop by our Admissions Virtual Office Hours on Tuesdays at 11:00 am-12:00 pm central time to speak directly to an admissions representative. No appointment necessary!
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Want to schedule a time to meet with an admissions representative at a different time? Email us at TrulaskeMasters@missouri.edu or call 573-882-2750.