A Comparative Study: Does the Word-of-mouth Communications and Opinion Leadership Model Fit Epinions on the Internet?
Proceedings of the Hawaii International Conference on Social Sciences
Conference Proceedings
Marketing
2002
"A Comparative Study: Does the Word-of-mouth Communications and Opinion Leadership Model Fit Epinions on the Internet?" with Y. Jin and G.T. Cameron, Proceedings of the Hawaii International Conference on Social Sciences, 2002.