Trulaske Digital Marketing Challenge

March 13-14, 2025

Join us for the Trulaske Digital Marketing Challenge, a dynamic competition designed to showcase the knowledge, creativity, strategy, and innovation of Mizzou business students passionate about digital marketing. Participants will form teams to tackle a real-world digital marketing scenario, developing a data-driven strategy, and presenting their pitch to a panel of industry experts. This event offers an experience-centered learning opportunity to apply classroom knowledge, network with professionals, and build skills.

Register Today

KEY DATES:

• Registration: By February 7 at 5 pm
• Round One Virtual Qualifying Round Case Released: February 8
• Round One Virtual Qualifying Round Case 2-minute video submissions: By February 14 by 5 pm
• Top 8 Finalist Teams announced February 21
• Live Competition for Finalist Teams: March 13 - 14
  • Thursday, March 13 from 5 – 7 pm: Registration; Networking Mixer; case released to teams
  • Friday, March 14:
    • 9 – 9:30: Welcome, Breakfast and Kick Off in Cornell 105
    • 9:30 – 11:30: Round One (8 teams x 10 minutes each followed by 5 minutes Q&A)
      • Cornell 205
      • Teams practice with coaches in Cornell 15
    • 11:30 – 12:30: Lunch and Announce Top Four
      • Cornell 105
    • 12:30 – 1:30: Round Two (4 teams x 10 minutes each followed by 5 minutes Q&A) 
      • Cornell 205
    • 2:00: Announce Top Two
      • Cornell 15
    • 2:30 – 3:30: Round Three (2 teams x 10 minutes each and followed by 5 minutes Q&A)
      • Cornell 205
    • 4:00: Awards Ceremony  
      • Cornell 105

COMPETITION RULES:

• Open to all undergraduate students in the Trulaske College of Business.
• Undergraduates are defined as those that are currently working toward a bachelor’s degree.
• Teams must consist of two to four undergraduate students.
• All work must be performed by the students. Outside consultants or non-paid professors may not assist the teams with their “round one” work, otherwise your team may be disqualified. If selected for the live final competition, coaches will be available to help you prepare.

ROUND ONE VIRTUAL QUALIFYING ROUND

In round one, you’ll submit a prerecorded YouTube video for judging:

PRESENTATION LENGTH:  Video must be two minutes (2:00) or less in length or your video will not be scored. Each presentation must begin with a title presentation (i.e. Powerpoint) screen that includes the names of their 2-4 students.

VIDEO:  Uncut means videos must be filmed in one continuous shot. A Zoom recording is considered an uncut video. Graphics and other video overlays can be used in the presentation video, but must not cover up the presenters or cut the presentation video in any way. The judges must see at least one presenter at all times in the video. Videos must be uploaded to YouTube as “unlisted” only. Public or private videos will not be judged.

JUDGING:  All videos will be judged by active industry digital marketing professionals and will have no ties to the university team presenting.  

Eight (8) undergraduate team finalists will be selected to compete during the finals. Two (2) undergraduate alternate teams will be announced as well if a finalist can’t participate.

In the finals, your team will present live at the Trulaske Digital Marketing Competition.

LIVE COMPETITION

NUMBER OF FINALISTS:  Eight (8) undergraduate finalists will be selected to present live to the client during the Trulaske Digital Marketing Competition.

CASE CHALLENGE: Case will be provided to all teams at the opening reception, the night before the live competition.

PRESENTATION LENGTH:  Each finalist will have 10 minutes to present. Immediately afterward, the client will have five minutes to ask questions to each team. Each presentation must begin with a title presentation (i.e. Powerpoint) screen that includes the names of their 2-4 students.

ROUNDS: All 8 teams will participate in Round 1. After judging, 4 teams will advance to Round 2. After judging, 2 teams will advance to the Final Round, which is open to all attendees. 1 team will be selected as the overall top team.

JUDGING:  Judges will consist of the key members of the client’s management team and active industry digital marketing professionals.  

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AWARDS

Awards will be split evenly amongst team members 

• First prize individual - $1000
• Second prize - $500
• Third prize - $250