Publications tagged as Faculty

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  1. Journal Articles Marketing September 1968

    Equity in Pay: Prerequisite for Worker Motivation

    Bruce J. Walker
    Colorado Business Review
  2. Journal Articles Marketing July 1972

    Franchisees: How Do They Feel?

    Bruce J. Walker
    Franchise Journal
  3. Journal Articles Marketing October 1972

    Franchisee Satisfaction - Part 2

    Bruce J. Walker
    Franchise Journal
  4. Journal Articles Marketing March 1973

    A Survey of Multinational Franchising

    Bruce J. Walker
    Fast Food
  5. Journal Articles Marketing April 1973

    The Internationalization of U.S. Franchise Systems: Progress and Procedures

    Bruce J. Walker
    Journal of Marketing
  6. Journal Articles Marketing January 1974

    Two Approaches to Job-Hunting Workshops

    Bruce J. Walker
    Journal of College Placement
  7. Journal Articles Marketing April 1974

    Effects of Alternative Follow-up Procedures on Mail Survey Response Rates

    Bruce J. Walker
    Journal of Applied Psychology
  8. Journal Articles Marketing June 1974

    Advertising Strategy for Foreign Products

    Bruce J. Walker
    Journal of Advertising Research
  9. Journal Articles Marketing October 1974

    A Modified Nominal-Group Process for Public-Sector Problem Solving

    Bruce J. Walker
    Public Personnel Management
  10. Other Marketing March 1975

    Communicating Business Research Results: Bridging the Gap

    Bruce J. Walker
    Arizona Business