Managerial Categorization of Competitors: Using Old Maps to Navigate New Environments
Reger, R. K., & Palmer, T. B. 1996. Managerial Categorization of Competitors: Using Old Maps to Navigate New Environments. Organization Science, 7:22-39.
Reger, R. K., & Palmer, T. B. 1996. Managerial Categorization of Competitors: Using Old Maps to Navigate New Environments. Organization Science, 7:22-39.