Commentary: Opening the black box of celebrity and infamy: Constituents as active consumers of media content.
Academy of Management Review
Volume
43
Issue
2
Journal Articles
Management
2018
Zavyalova, A., Pfarrer, M., & Reger, R.K. (2018) Commentary: Opening the black box of celebrity and infamy: Constituents as active consumers of media content. Academy of Management Review, 43(2), 329-332.