Rachel Perrone

Rachel Perrone is the digital marketing manager for Zimmer Communications and fuze32, full-service marketing agencies based in Columbia. Her journey in the marketing world began with a bachelor of arts in communications and marketing from Saint Louis University. Currently, Perrone and her team strategize, execute and optimize multi-channel digital marketing campaigns including search, display, video, streaming TV, digital out-of-home and more. She also enjoys teaching others about digital marketing. She has hosted multiple seminars and webinars on the importance of a strong, consistent digital presence, and has also trained and written blogs on the different digital marketing channels, including how they work and best practices.

During her more than 20-year tenure working in marketing, Perrone spent 13 years working for Google in Ann Arbor, MI. This is where her passion and excitement for digital marketing began. After an intense training program, she quickly became a Google Ads product expert. After some time in Google Ads customer service and years in account management, she eventually became a subject matter expert in search and display advertising policies and programs.

Before joining Google, Perrone worked for the Federal Reserve Bank of Kansas City in public and community affairs and at CenturyTel in marketing.

Outside work, Perrone loves to embrace the great outdoors and stay active. Dancing, running, hiking and tennis are her go-to activities, all of which keep her energized. And she needs to stay energized to keep up with her two very active kids!