Michael Thomas

Michael Thomas is an assistant professor of marketing at the Robert J. Trulaske, Sr. College of Business.

His research interests include advertising and its effect on health-related behaviors, and econometric methods for estimating causal relationships. His work has been published in the Journal of Consumer Research and his Marketing Science article "Spillovers from Mass Advertising: An Identification Strategy," was a finalist for the 2020 John D.C. Little Best Paper Award and the Frank Bass Dissertation Paper Award. Additionally, "Long Lags and Large Returns: Experimental Evidence from Advertising to Businesses" is forthcoming at Management Science. 

He earned his doctorate in quantitative marketing at the University of
Chicago.