Trulaske’s student athletes launch startup with assistance from multiple Mizzou programs

Crosby MBA students Eric Laurent, Jake Hurrell and Kristen Rivers share not only the experience of being a student athlete, but also as budding entrepreneurs. The trio recently launched their company Roo, a business aimed at matching persons in need of temporary storage with persons who have the unused space to house those items. Eric and Jake, both former Mizzou football players, and Kristen, a Mizzou women’s soccer goalkeeper, launched the company with $25,000 in seed funding from the Missouri Innovation Center’s Accelerator Fund, the knowledge gained through the Trulaske College of Business and workspace at the MU Life Sciences Business Incubator.

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