Professor Mantrala appointed as co-editor of the Journal of Retailing

Murali Mantrala, the Sam M. Walton Distinguished Professor of Marketing and Chair of the Department of Marketing, was appointed co-editor of the Journal of Retailing along with Steven Brown of the University of Houston starting January 1, 2015. The appointments were announced at the Editorial Review Board meeting at the American Marketing Association’s Summer Educators Conference in San Francisco. These two distinguished scholars will provide strong leadership for the Journal of Retailing over the next three years.

About the Journal of Retailing

The Journal of Retailing, published by Elsevier, is the oldest journal in the marketing domain – established in 1925 by New York University. It is devoted to advancing the state of knowledge and its application with respect to all aspects of retailing, its management, evolution, and current theory. The field of retailing includes both products and services, the supply chains and distribution channels that serve retailers, the relationships between retailers and members of the supply channel, and all forms of direct marketing and emerging online retailing channels. Articles may take an economic or behavior approach, but all reflect rigorous analysis and a depth of knowledge of relevant theory and existing literature. Empirical work is based upon the scientific method, modern sampling procedures, and statistical analysis.