Professor Lisa Scheer wins the 2014 Louis W. Stern Award

The 2014 Stern Award Committee, chaired by Mrinal Ghosh (University of Arizona) and including Jody Crosno (West Virginia University) and Christophe Van den Bulte (University of Pennsylvania), is pleased to announce that Robert W. Palmatier (University of Washington), Lisa K. Scheer (University of Missouri), and Jan-Benedict E.M. Steenkamp (University of North Carolina) are the winners of the 2014 Louis W. Stern Award. Their winning article "Customer Loyalty to Whom? Managing the Benefits and Risks of Salesperson-owned Loyalty" was published in the Journal of Marketing Research in 2007.   

The committee unanimously agreed that the article is an outstanding example of original and well executed research that has made a significant contribution to the field of inter-organizational relationship research.  As a testament to its contributions, the article has been highly cited and received the most votes from the interorganizational research community.

Louis W. Stern Award

The Louis W. Stern Award, established by Louis W. and Rhona L. Stern in 1999 through the American Marketing Association Foundation (AMAF), recognizes the outstanding article, in a widely recognized and highly respected refereed journal, which has made a significant contribution to the literature on marketing and channels distribution.  Named for the John D. Gray Distinguished Professor of Marketing at the J.L. Kellogg Graduate School of Management at Northwestern University, the award is intended to encourage the academic community to continue to produce high quality academic research in the field of marketing channels and distribution.

Stern has been involved in the AMA for decades and has received numerous honors for his exceptional contributions to the marketing community, including 1989 Marketing Educator of the Year and 1994 AMA/Irwin Distinguished Marketing Educator Award.  Stern’s individual research efforts have resulted in published articles in a wide array of marketing, legal and behavioral science journals.  Stern has also been a consultant to several national companies including IBM, Ford, Hewlett Packard and S.C. Johnson.  He hopes that, with the continuous evolvement of the field of marketing this award will help people see how invaluable these individuals’ contributions are to developing the marketing community. More on the award here.