Phd candidate receives prestigious marketing research award

The Institute for the Study of Business Markets has named PhD candidate Sunil Singh as one of this year’s winners of the Business Marketing Doctoral Support Award Competition. In its twenty-fifth year, the ISBM chooses up to three candidates in accredited doctoral programs to receive dissertation support awards. The organization gives particular consideration to proposals that address the areas of marketing’s role in B2B Innovation, B2B Buying Behavior, and B2B Customer Analytics. Singh was granted the award for his working paper, “Email B2B Sales Negotiation: Influence Strategies as Textual Cues.”