MU Trulaske College of Business hosts industry-sponsored marketing case competition

The Robert J. Trulaske College of Business at the University of Missouri hosted the E. & J. Gallo Winery Collegiate Sales Competition on Oct. 5-6. The two-tiered competition consisted of a marketing case and sales role-play and was sponsored by the E. & J. Gallo winery and co-organized by the MU Center for Sales and Customer Development. Six schools from around the country presented solutions to marketing cases on topics provided by the E. & J. Gallo Winery Brand Team or acted as a salesperson in a role-play case with a winery representative. Winners received cash prizes, and each student who made it to the final competition received a $100 award.

The competition included three award categories for teams, individuals and overall. The team from Western Michigan University won first place and $1,200 in the marketing case competition. The team from Kansas State University won second place and $600. Lanessa Aurand, of Kansas State University, won first place and $250 in the individual sales role play competition, with Tyler Hughey, of Western Michigan University, and Jasmine Lai, of Arizona State University, winning second and third, respectively. Kansas State was declared the overall winner of the competition.

“We are extremely pleased with the success of the E. & J. Gallo Winery Collegiate Sales Competition and our continued collaboration with the competition’s sponsor, the E. & J. Gallo Winery,” said Wayne Keene, director of the Center for Sales and Customer Development. “These competitions not only provide the opportunity for students to learn from leaders of industry and put what they’ve learned to practical use, but also for Trulaske and the Center for Sales and Customer Development to strengthen our bonds with those industry partners.”