Mizzou takes home Best Overall Conference Research Paper

The Winter American Marketing Association Educators’ Conference in San Antonio awarded the Best Overall Conference Research Paper to Fengxia (Sandy) Zhu, PhD candidate, and Detelina Marinova, Frances Ridge Gay MBA Professor of Marketing. The paper, Quality-Efficiency Trade Offs in Service Organizations: A SFA-based Approach with Applications in Health Care Services, was selected from a pool of about 250 papers. It was co-authored by Jagdip Singh of Case Western Reserve University.