Marsha Richins' research on material parenting featured in the New York Times

Marsha Richins, Myron Watkins Distinguished Professor of Marketing, was featured in national media for her research on the relationship between parenting tactics and materialism in adults.

Certain Parenting Tactics Could Lead to Materialistic Attitudes in Adulthood: 
Rewarding or punishing children using gifts can lead to financial and marital problems

New York Times: The Risk of Material Parenting

Futurity: How too many gifts can cause kids trouble

Time: The Hidden Downside to Rewarding Your Kids for Good Behavior

Daily Mail: Why you SHOULDN'T reward children with presents: Youngsters grow into materialistic adults if they're showered with gifts, study reveals