American Outdoor Brands

“American Outdoor Brands is proud to partner with the Trulaske College of Business, and specifically the MU ITC, as it gives us exposure to a talented group of faculty and students that are helping us explore the expansion of our international footprint.  We were very impressed with the work that the ITC and its students have performed, mapping out countries, industries, and potential new customers.  As a publicly traded company headquartered in Columbia, we look forward to continuing to work with MU to help further develop our business and to keep talented graduates in the area.  We value this new partnership and the relationships we are building with MU, and we look forward to what the future will bring.”   

American Outdoor Brands (AOB) is a manufacturer of outdoor sporting and recreational products. The company owns a diverse portfolio of 20 early-state consumer “lifestyle” brands. They specialize in taking products from “niche to known”.  With a focus on innovation, the company embraces a “Dock & Unlock” business development strategy – “docking” products into a specific brand lane and then “unlocking” their potential with aggressive new product development and expansion as lifestyle brands.