Richins, Marsha K. and with S. Fournier (1991), "Some Theoretical and Popular Notions Concerning Materialism," Journal of Social Behavior and Personality, 6, 403-414.
Marketing
Marsha Richins
Professor of Marketing and Bailey K. Howard World Book Chair of Marketing
Marsha Richins is a Professor of Marketing and Bailey K. Howard World Book Chair of Marketing at the Robert J. Trulaske, Sr. College of Business at the University of Missouri. She is past president of the Association for Consumer Research, a Fellow of the Society for Consumer Psychology, a Fellow of the Association for Consumer Research and a past associate editor for the Journal of Consumer Research. Her research interests include the study of consumer values (especially materialism), the role products play in people's lives, and the influence of advertising on self-perceptions and perceived quality of life. Professor Richins has published in many academic journals, including the Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology and American Behavioral Scientist, among others. She is director of the Marketing Analytics Certificate programs (graduate and undergraduate) and teaches applied statistics.
Education
PhD, University of Texas at Austin; MBA, University of Texas at Austin; MA, University of Texas at Austin; BA, California State University
Publications
Bloch, Peter H. and Marsha L. Richins and (1991), "Post-Purchase Product Satisfaction: Incorporating the Effects of Involvement and Time," Journal of Business Research, 23 (September), 145-158.
Richins, Marsha L. and S. Dawson (1990), "Measuring Material Values: A Preliminary Report of Scale Development," , Advances in Consumer Research, M. Goldberg et al. (editor), 17, 169-175.
"Supply and Demand Strategies in the Service Sector: An Expanded View of Real Estate Strategy Options," with W. Black, Real Estate Institute Reports, Louisiana State University, 1989.
"The Role of Involvement and Opinion Leadership in Consumer Word-of-Mouth: An Implicit Model Made Explicit," with T. Root-Shaffer, Advances in Consumer Research, M. Houston (editor), 15, 32-36, 1988.