Srinath Gopalakrishna

Do Trade Shows Pay Off?

Journal of Marketing

Volume

59

Issue

3

Journal Articles

Marketing

July 1995

Gopalakrishna, Srinath, Gary L. Lilien, Jerome D. Williams and Ian K. Sequeira (1995), “Do Trade Shows Pay Off?” Journal of Marketing, 59, 3 (July), 75-83.

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