Lund, Donald and Detelina Marinova (2014), "Managing Revenue across Retail Channels: The Interplay of Service Performance and Direct Marketing," Journal of Marketing, 78 (September).
Marketing
Detelina Marinova
Samuel M. Walton Distinguished Professor of Marketing
Detelina Marinova is the Samuel M. Walton Distinguished Professor of Marketing at the Robert J. Trulaske, Sr. College of Business, University of Missouri. Her research focuses on managing sales and service interactions at the organizational frontlines, healthcare marketing, technology-enabled interactions, analysis of unstructured data and machine learning.
Dr. Marinova's research has been funded by the National Institutes of Health, Marketing Science Institute, and the recipient of the Institute for the Study of Business Markets’ dissertation award. She has published her research in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, and Journal of Service Research among others.
She currently serves as Area Editor of Journal of Marketing, Journal of Marketing Research and Journal of Service Research and on the editorial review boards of Journal of Marketing, Journal of the Academy of Marketing Science and Journal of Retailing. Dr. Marinova teaches marketing management and analytics courses at the undergraduate, MBA and PhD levels and is a recipient of several teaching awards, among which are the John A. Riggs, Jr., Excellence in MBA Teaching Award, Vanguard Award for Innovative Teaching and Use of Technology, and Champion of Applied Learning Award in the Crosby MBA program. She serves as the faculty advisor for the Trulaske Women in Business student organization.
Education
PhD, University of Cincinnati, 1999; MS, University of Cincinnati, 1999; BSBA, West Virginia Wesleyan College (summa cum laude), 1995
Awards
2019 Journal of Retailing, Outstanding Reviewer Award; 2019 John A. Riggs, Jr., MBA Teaching Award; 2019 Distinguished Research Achievement Award; 2019 Shelter Insurance Teaching Excellence Award in Marketing; 2019 Trulaske College of Business Summer Scholar Award; 2018-2019 Richard G. Miller Summer Scholar Award; 2018 Journal of Marketing Outstanding Reviewer Award; 2017 Champion of Applied Learning Award; 2017 Mid-Career Research Achievement Award; 2017 Winemiller Excellence Award; 2016 John A. Riggs, Jr., MBA Teaching Award; 2015 Vanguard Award for Innovative Teaching and Use of Technology
Publications
Marinova, Detelina and Jagdip Singh (2014), "Consumer Decision to Upgrade or Downgrade a Service Membership," with Journal of the Academy of Marketing Science.
Ye, Jun, Detelina Marinova and Jagdip Singh (2012), "Bottom-up Learning in Marketing Frontlines: Conceptualization, Processes and Consequences," Journal of the Academy of Marketing Science, November (40), 821-44.
Silvers JB, Detelina Marinova, Mary Beth Mercer, Alfred Connors and Leona Cuttler (2010), “A National Study of Physician Recommendations to Initiate and Discontinue Growth Hormone for Idiopathic Short Stature, “ Pediatrics, 126 (September), 468-76.
Cuttler, Leona, Detelina Marinova, Mary Beth Mercer, JB. Silvers and Alfred Connors (2009), "Patient, Physician and Consumer Drivers: Referrals for Short Stature and Access to Specialty Drugs," Medical Care, 47 (August), 858-865.