Professor Marinova’s current research interests focus on managing organizational frontlines in sales and service, technology-enabled interactions, analysis of unstructured data, machine learning and healthcare marketing. Her research has been funded by the National Institutes of Health, Marketing Science Institute, and the recipient of the Institute for the Study of Business Markets’ dissertation award. She has published her research in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, and Journal of Service Research among others. She serves on the editorial review boards of Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Retailing and Journal of Service Research. Professor Marinova currently teaches marketing management and analytics courses at the undergraduate, MBA and PhD levels and was a recent recipient of several teaching awards, among which are the John A. Riggs, Jr., Excellence in MBA Teaching Award, Vanguard Award for Innovative Teaching and Use of Technology, and Champion of Applied Learning Award in the Crosby MBA program. She serves on the Trulaske College of Business Strategic Development Board and is the faculty advisor for the Trulaske Women in Business student organization.
B.S.B.A., West Virginia Wesleyan College (summa cum laude); M.S., University of Cincinnati, 1999; Ph.D., University of Cincinnati, 1999.