Professor Marinova’s research interests lie at the intersection of marketing strategy and econometric modeling. Her current research focuses on managing the organizational frontlines or firm-customer interfaces, the financial impact of marketing strategy in service organizations, market learning and innovation. Her research has been funded by the Marketing Science Institute, Institute for the Study of Business Markets, and the National Institutes of Health. She has published her research in the Journal of Marketing, Journal of Marketing Research, and Journal of the Academy of Marketing Science, among others. She currently teaches managerially oriented courses at the undergraduate, MBA and PhD levels, including Marketing Strategy, and Advanced Marketing Analytics and is also actively involved in the Marketing Analytics MBA certificate. Marinova was a recent recipient of the John A. Riggs, Jr., Excellence in MBA Teaching Award and Vanguard Award for Innovative Teaching and Use of Technology. She serves on the Trulaske College of Business Strategic Development Board and is the faculty advisor for the Trulaske Women in Business student organization.
B.S.B.A., West Virginia Wesleyan College (summa cum laude); M.S., University of Cincinnati, 1999; Ph.D., University of Cincinnati, 1999.