Yifan Li

Yifan Li is a Ph.D. student in the Department of Marketing at the Trulaske College of Business. She holds a Master of Science in E-business management from the University of Warwick in the UK. She completed her undergraduate studies in Marketing at Shaanxi Normal University. 

Her research focuses on using machine learning methods to predict consumer behavior, particularly in enhancing marketing strategies through data-driven insights. She also gained professional experience at vidaXL company, where she worked on e-commerce operations and market expansion projects.

In her free time, she enjoys playing piano, guitar, and drums.