Suchi Rajendran is an Assistant Professor with a joint appointment in the Industrial and Manufacturing Systems Engineering Department and in the Marketing Department at the Robert J. Trulaske Sr. College of Business, University of Missouri - Columbia. She has worked on projects with companies, such as Case New Holland and Schneider Electric. She is a recipient of the Richard Wallace Faculty Incentive Grant, Bob Bloss Faculty Enhancement Grant, and Winemiller Excellence Award in Data Analytics. She is a Penn State National Science Foundation Center for Health Organization Transformation (NSF CHOT) scholar, Service Enterprise Engineering fellow and also a recipient of the DAAD-WISE Fellowship of Germany. She is a lean six sigma black belt. Her research interests include healthcare delivery systems, supply chain optimization, marketing data analytics, multiple criteria decision making and quality assurance.