Majid Nikyar is a Ph.D. student in the Department of Marketing at the Robert J. Trulaske, Sr. College of Business, University of Missouri. Before joining the program, Majid earned his EMBA at Shahid Beheshti University in Tehran, Iran. He is interested in Social Media Marketing, Gamification, and Marketing/Finance interface. Prior to joining the doctorate studies, he worked in a stock brokerage company and has experience in social media, customer clubs, and customer behavior analysis. He enjoys traveling, movies, and books.