Luke Warda

Luke Warda is a Ph.D. student in the Department of Marketing, Robert J. Trulaske, Sr., College of Business at the University of Missouri. His research interests include pricing, consumer psychology, and promotions. Prior to starting his Ph.D., Luke received a Master’s in Economics from the University of Missouri. Throughout his academic journey, Luke has often pondered the question: When and why does observed behavior deviate from expected behavior? Outside of academics, Luke enjoys attending sporting events, travelling, watching biographical movies, and the occasional chess match.