Bingqing Li is an Assistant Professor of Marketing at the Robert J. Trulaske, Sr. College of Business at the University of Missouri. Her research applies machine learning and econometric models to analyze large-scale, unstructured data, providing insights into consumer preferences and behaviors to optimize marketing decisions. She is particularly interested in how consumers react to digital marketing, emerging technologies, data privacy, and AI ethics issues. Her research work has been published in MIS Quarterly, International Journal of Research in Marketing, and Journal of Marketing.
Dr. Li earned a Ph.D. in Marketing from Pamplin College of Business at Virginia Tech. Before transitioning to academia, Bingqing worked as a marketer at Infineon Technologies, focusing on B2B marketing and digital transformation in the semiconductor industry. Prior to her marketing career, she earned an M.S. in Electrical Engineering from Princeton University and a B.A. summa cum laude in Physics and Chemistry from Bryn Mawr College.