News tagged as Marketing

Marketing professor earns top honor in consumer research

By Stephen Schmidt

It was a day in October 2019 like almost all the others that involved working...

‘A warrior for his students:’ Marketing professor recalls time spent in classroom

By Stephen Schmidt

The anecdotes are plentiful, colored with vacation destinations — yet during...

New faculty join Trulaske College of Business

This fall, the Trulaske College of Business welcomed new faculty to three of the college’s four...

Corporate partnership brings real-world data to marketing students

A partnership between Anheuser Busch and one marketing professor’s class provided students with real-world data to learn the ins and outs of retail procurement.

Marketing professor honored with fellowship in consumer behavior

Marsha Richins, the Professor of Marketing and Bailey K. Howard World Book Chair of Marketing, one of two 2020 ACR Fellows in Consumer Behavior.

Students walk away with prizes, real-world experience in Schnucks case competition

A partnership between St. Louis-based supermarket chain Schnucks Markets, Inc., and the Trulaske College of Business led to a case competition among the 120 students in four Retail Marketing classes offered last fall at Trulaske.

Mizzou team wins Gold Award at annual State Farm case competition

Mizzou seniors Kristen Ross and Grant Garske won the Gold Award for their Marketing Presentation at the 10th Annual State Farm National Sales and Marketing Case Competition.

Mizzou hosts third industrial-sponsored sales competition

The Trulaske College of Business hosted its third E. & J. Gallo Winery Collegiate Sales Competition on October 24-25 with seven schools represented at the marketing case competition and sales role play competition.

Making Me Marketable: Conference draws more than 200 students, alumni, industry experts

The Trulaske College of Business’s Department of Marketing and its Marketing Advisory Board hosted...

Trulaske College of Business professor awarded 2019 Kemper Fellowship for Teaching Excellence

COLUMBIA, Mo. – Today, University of Missouri Chancellor Alexander Cartwright and Steve Sowers...