The average is now free: What students need to know about AI
Why Your Sales Emails Aren’t Closing Deals — And How to Fix Them
Unlocking B2B Advertising's Hidden Power: Long Lags, Large Returns
For decades, the conventional wisdom in marketing has been that business-to-business (B2B) advert
Trulaske hosts Celebration of Success to honor achievements of faculty, staff
Written by Kathy Deters
The University of Missouri’s Robert J. Trulaske, Sr. College honored the achievements of faculty and staff during the 2026 Celebration of Success.
Trulaske marketing professor shares insights on purchase of two Missouri theme parks
Written by Kathy Deters
Wind in their ‘sales’: Trulaske students bring home honors in collegiate competitions
Written by Kathy Deters
‘Welcome to the Club’: Trulaske students pitch innovative ideas to increase visits to Sam’s Club
Retail marketing students at the University of Missouri’s Robert J. Trulaske, Sr.
Trulaske senior hits a homerun at summer internship in St. Louis
Thanks to a pair of career fairs hosted by Delta Sigma Pi – Alpha Beta and the University of Missouri’s Robert J. Trulaske, Sr.
Tool, or agent?
When it comes to allowing artificial intelligence (AI) into our lives, the role we view it playing predicts our willingness to accept it, says Bingqing Li, an assistant professor of marketing at the University of Missouri’s Robert J.
Class of 2024 Profile: Paige Lannerd
Paige Lannerd's journey at Mizzou has been shaped by a combination of personal connections, academic exploration and leadership development.
Driven to lead: Allyson Witherspoon is building a legacy for herself in the automotive industry
This article originally appeared in the Fall 2024 issue of Trulaske Magazine
Allyson Witherspoon, B.S.B.A. ’99, has always loved cars – their design and the sense of independence they give.
Empowering the next generation: Trulaske introduces CPG Career Pathway and Brase RISE Scholars Program
The Robert J. Trulakse, Sr.
Taking a chance: In just four years, Trulaske student transforms from unsure high schooler to future full-time employee of FritoLay
Story courtesy of Show Me Mizzou
Hometown: St. Louis, MissouriMajor: Business administration
Tru20: How the Trulaske College of Business has impacted the lives of 20 students
The Trulaske College of Business changes the lives of the students who go here, often in ways unimaginable until they come through the doors of Cornell Hall. It’s that kind of place.
College presents alumni, student awards at annual Honors Luncheon
The Robert J. Trulaske, Sr. College of Business recognized excellence among alumni and students during its annual Honors Luncheon on Friday, April 12.
College honors excellence at annual Celebration of Success
The Robert J. Trulaske, Sr. College of Business hosted the annual Celebration of Success on Thursday, March 14, to recognize excellence and years of service among faculty, staff and doctoral students.
From CoMo to Kuala Lumpur
This article originally appeared in the Winter 2024 issue of Mizzou Magazine.