The Trulaske College of Business created the Trulaske Business Insider series to connect the expertise and passions of our faculty with citizens of the state of Missouri and beyond. With the goal of providing business-related expertise in a wide array of topics, we seek to ensure that the knowledge created and developed at Trulaske is accessible and extended to the people Missouri and our friends and supporters across the globe.
Join the Trulaske College of Business and industry experts to discover how artificial intelligence and machine learning are reshaping the digital marketing landscape in this engaging webinar. Learn how AI enhances customer experiences, drives smarter segmentation, enables personalization, and leverages predictive analytics to boost results. Gain insights from real-world examples, explore the ethical considerations and data privacy challenges of AI in marketing, and uncover exciting career opportunities at the intersection of AI and digital marketing. Don’t miss this chance to stay ahead in the ever-evolving world of marketing innovation!
Date: Feb 28
Location: Online
Panelists
Eric Willis
Chief Marketing Officer
Nestlé Purina
Nicole Kuebler
Vice President, Sales and Market Strategy
Division-D
Chris Westmeyer
President
Digital Strike
Moderator
Katie Essing
Assistant Teaching Professor of Marketing
Trulaske College of Business
Join the Trulaske College of Business and its International Trade Center to “talk trade” and learn more about cross-border e-commerce trends and the changing face of global trade over the next five years from industry expert Josh Halpern.
With a central focus on conducting high quality research, analysis, education and training, the International Trade Center utilizes the time and talent of faculty and students, along with leading research databases and industry contracts, to better position business and trade professionals to succeed in the global marketplace. For businesses and students, real-world value is obtained by converting raw data into information that can support decision making or putting research to practical application that can be used to guide action.
During this webinar, you will hear more from Tom Dustman of Sunnen Products and Andrew Fulmer of American Outdoor Brands about their experience with the center as clients and the practical value gained in working with Trulaske.
Date: Sep 13, 2024
Time: 12:00pm - 01:00pm
Location: Online
Panelists
Tom Dustman
International Sales Director
Sunnen Products Company
Tom Dustman has led the global business development and sales organization of Sunnen to significant growth. Celebrating 100 years of business operation in 2024, Sunnen is a machine tool manufacturer based in St. Louis, Missouri, with approximately 40% of annual sales revenue resulting from exports. Sunnen has worked with MU and the Trulaske College of Business on a variety of market research projects to benefit Sunnen’s growth strategy.
Andrew Fulmer
Executive Vice President, Chief Financial Officer and Treasurer
American Outdoor Brands
Andrew Fulmer has served as executive vice president, chief financial officer and treasurer of American Outdoor Brands (AOB) since August 2020. AOB is a leading provider of outdoor lifestyle products and shooting sports accessories encompassing hunting, fishing, outdoor cooking, camping, shooting, and personal security and defense products for rugged outdoor enthusiasts. The company is a publicly traded company on Nasdaq (AOUT) with headquarters in Columbia, Missouri. AOB has worked with the International Trade Center on several projects to expand sales internationally and expand the company’s talent pool.
Joshua Halpern
Founder and Chairman
Getting to Global Initiative
Acting General Manager-North America
Shopline.com
Joshua Halpern, a leading market entry and cross-border e-commerce consultant, is founder and chairman of Getting to Global Initiative, a public/private partnership to empower small- and medium-sized enterprises to sell more across multiple channels and geographies, and acting general manager-North America of Shopline.com. Drawing on experience and research, he regularly consults C-suite execs on global digital trade strategies.
Halpern will serve as keynote presenter at the International Trade Center’s 2024 Mid-America Trade Summit, hosted virtually on October 2.
Moderators
Jackie Rasmussen
Director, International Trade Center
Assistant Teaching Professor, Management Department
Krista Hinrichs
Program Manager, International Trade Center
Does the absence of reliable aggregate accounting information harm society? Join Drs. Matt Glendening and Ken Shaw, both faculty members in the School of Accountancy at the Robert J. Trulaske, Sr. College of Business, for a discussion that will address important issues surrounding misinformation and the macroeconomy, including:
- Academic-based proxies of fraud risk, including their measurement and ability to predict firm-level outcomes
- The application of these indicators in tracking widespread misinformation in the economy
- The real consequences of aggregate misinformation for macroeconomic activity and
- Research documenting that aggregate misreporting measures can aid in forecasting recessions and real GDP growth
Date: June 5, 2024
Time: 12:00pm - 01:00pm
Location: Online
Speakers
Matt Glendening
Associate Professor and Andersen Alumni/Joseph A. Silvoso Distinguished Professor
School of Accountancy
Robert J. Trulaske, Sr. College of Business
University of Missouri
Ken Shaw
Professor and KPMG/Joseph A. Silvoso Distinguished Professor
School of Accountancy
Robert J. Trulaske, Sr. College of Business
University of Missouri
Do you ever feel that you’re the only one that doesn’t have it all together? Or that everyone else in the room knows more about something than you do? These are classic tell-tale signs of an imposter mindset that can severely limit your ability to succeed in life. You may be surprised to learn that it is estimated that 70% of the population, both men and women, struggle with Imposter Syndrome.
Join Dr. Joel Andrus, assistant professor at the Robert J. Trulaske, Sr. College of Business, and Denise Mills, chief mindset officer of The LeaderFuel Center, for a lively discussion in which they will help you:
- Understand what Imposter Syndrome is and identify five typical personas;
- Recognize the cultural influences that cause us to feel like we’re not good enough;
- And utilize some practical tools to overcome self-doubt and create a mindset that will help you succeed in all areas of your life.
Date: April 26, 2024
Time: 12:00pm - 01:00pm
Location: Online
Speakers
Joel Andrus
Assistant Professor
Robert J. Trulaske, Sr. College of Business
University of Missouri
Denise Mills
Chief Mindset Officer
The LeaderFuel Center
A major revolution of the past decade has been the digitalization of all aspects of marketing and sales, powered in large part by artificial intelligence (AI) and machine learning. In this Trulaske Business Insider Series event, we will shed light on how AI is disrupting all the essential marketing functions at both the strategic and tactical levels. Our experts will address how market segmentation, targeting and product/service positioning are being disrupted by AI at the strategic level and will examine the disruptions in product, pricing, place (distribution) and promotion (marketing communication) caused by AI powered digitalization.
Date: April 4, 2024
Time: 12:00pm - 01:00pm
Location: Online
Speakers
N. Syam
Robert J. Trulaske, Sr. Associate Professor of Marketing
Robert J. Trulaske, Sr. College of Business
University of Missouri
Michael Thomas
Assistant Professor of Marketing
National University of Singapore Business School
Dr. Thomas will join the Trulaske College of Business as a faculty member in the Marketing Department this fall.
The Great Resignation is an ongoing economic trend, primarily in the United States, in which employees have voluntarily resigned from their jobs en masse. Possible causes include wage stagnation amid rising cost of living, long-lasting job dissatisfaction, safety concerns of the COVID-19 pandemic and overall uncertainty during a period of unprecedented change. Some economists have described the Great Resignation as akin to a general strike.
Our guest, Dr. Anthony Klotz, an associate professor of management at the Mays Business School at Texas A&M University, will address questions such as: What is the Great Resignation and what are its causes? Is it measurable? Is there a Great Rehire approaching? And what can leaders do today to prepare for the future of work?
Date: May 05, 2022
Time: 12:00pm - 01:00pm
Location: Online
Speakers
Anthony Klotz
Anderson Clayton Professor of Business Administration
Associate Professor of Management
Mays Business School
Texas A&M University
Moderators
Daryl Smith
Assistant Teaching Professor of Management
Robert J. Trulaske, Sr. College of Business
University of Missouri
Despite advances for women in the workplace, the World Economic Forum estimates that closing the gender gap will take another 135 years -- meaning that there is still a great deal of progress to be made toward overcoming systemic barriers that limit the ability of women to be successful in the workplace. This panel will discuss what gender bias is, how it impacts women in the workplace, and how leaders can implement changes to their company culture that will help minimize the obstacles to equal opportunity for any individual. Panelists will not only share insights drawn from their careers about addressing gender bias, but will also share their thoughts about how addressing gender bias can improve performance and other important outcomes at work.
Date: Nov 12, 2021
Time: 12:00pm - 01:00pm
Location: Online
Speakers
Christine Mathews
AT&T
Asim Samiuddin
MSD Capital
Rachel Tobin
Bank of America Merrill Lynch
Moderators
Joel Andrus
Assistant Professor, Department of Management
Robert J. Trulaske, Sr. College of Business
Why Entrepreneurs, Not Bureaucrats, Drive Innovation
drawing on insights from the Austrian school of economics
Recent years have seen a renewed interest in what Mariana Mazzucato calls the “Entrepreneurial State,” the notion that breakthrough innovations come not from competition among profit-seeking entrepreneurs and companies but from government programs. This panel looks at the nature of innovation in an entrepreneurial market economy and the role of government planners, funders and regulators in promoting or hindering the technological progress that drives advances in societal well-being. Panelists will draw on insights from the “Austrian” school of economics, which emphasizes the role of entrepreneurs, markets and prices in driving economic improvement.
Date: Nov 02, 2021
Time: 12:00pm - 01:00pm
Location: Online
Speakers
Peter Klein
W. W. Caruth Chair and Professor of Entrepreneurship
Hankamer School of Business
Baylor University
Steven Phelan
Director of the Michael A. Leven School of Management, Entrepreneurship and Hospitality and Professor of Entrepreneurship
Coles College of Business
Kennesaw State University
Matt Mccaffrey
Associate Professor
Masood Entrepreneurship Centre
The University of Manchester
Moderators
John S. Howe
Professor of Finance and Missouri Bankers Chair
Robert J. Trulaske, Sr. College of Business
National economic systems lie along a spectrum, often combining aspects of more than one system to reflect the societies in which they exist. In the United States, the mix includes characteristics of both capitalism and socialism. For more than 100 years, we have considered and debated our nation’s ideal place on this spectrum.
In the ninth event in the Trulaske Business Insider Series, six panelists will bring to bear their areas of expertise on this issue. Our discussion will include professors of history and agricultural and applied economics, including an expert in Austrian economics; radio talk show hosts; and students from both the MU College of Agriculture, Food & Natural Resources and the Missouri School of Journalism.
Capitalism and Socialism: A Discussion of the Ideal Mix for the United States will continue the Trulaske College of Business’ commitment to the respectful exchange of views that is fundamental to educating business leaders of the future.
Date: April 12, 2021
Time: 04:00pm - 05:30pm
Location: Online
Speakers
Madelyn Derks
Senior
MU College of Agriculture, Food & Natural Resources
Gary nolan
Talk Show Host, 93.9 The Eagle
Zimmer Radio & Marketing Group
Simon Rose
Talk Show Host, KFRU and KBXR
Cumulus Media, Inc.
Galen Zavala Sherby
Sophomore
Missouri School of Journalism
DR. Robert Smale
Associate Professor and Director of Undergraduate Studies
Department of History
MU College of Arts and Science
DR. Michael Sykuta
Associate Professor of Agricultural and Applied Economics
Division of Applied Social Sciences
MU College of Agriculture, Food & Natural Resources
Moderators
DR. Chris Prestigiacomo
Associate Teaching Professor & Nikolai Teaching Scholar
School of Accountancy
Trulaske College of Business
In its commitment to preparing the business leaders of the future, the Robert J. Trulaske, Sr. College of Business offers a robust selection of experiential learning opportunities for its students. The college’s latest initiative, the Inside Sales Lab, provides students with experience in sales and customer development while supporting the work of partner companies.
In this edition of the Trulaske Business Insider Series, the college will formally introduce its Inside Sales Lab, an innovative effort created in 2019 through the visionary efforts of the directors of the Center for Sales & Customer Development and industry partners.
Panelists from the college and industry will discuss the formation of the lab, its influence on students, the benefits to its partners, and its impact in the post-Covid sales environment.
Date: March 12, 2021
Time: 02:00pm - 03:30pm
Location: Online
Speakers
Mike Baker
Senior Vice President – National Channel Sales
The CORE Group
Ashley Gagliano
VP of Global Sales and Member Services
AA-ISP
The Global Inside Sales Association
Srinath Gopalakrishna
Chair, Department of Marketing
Professor of Marketing, David and Judy O’Neal MBA Professor and Faculty Director, execMBA
Trulaske College of Business
Brian Hansen
Executive Vice President and Chief Commercial Officer
Tandem Diabetes
Detelina Marinova
Samuel M. Walton Distinguished Professor of Marketing
Trulaske College of Business
Chisom Okafor
Student Intern, Inside Sales Lab
2021 Mizzou '39 Honoree
Mark Schlimme
Vice President of Marketing
SCREEN GP Americas
Moderators
Wayne Keene
Founding Director, Center for Sales & Customer Development
Associate Teaching Professor
Trulaske College of Business
Shortly after the French founded the city of St. Louis in 1764, people of African descent learned how to navigate economic and social marginalization to create thriving businesses and dynamic communities.
Dr. Miller W. Boyd, III, will join us to briefly survey the evolution of black business and community development in St. Louis from 1765 until the present.
Dr. Boyd focuses his research areas on 18th and 19th century African-American history; Civil War history; race, identity and slavery in the American Gulf Coast; African-American 19th century labor history; and Atlantic world history. He holds a doctorate from the University of Mississippi, a master’s degree from Boston University and a bachelor’s degree from Xavier University of Louisiana. He currently serves as a ninth grade social studies teacher at Whitfield School in St. Louis.
Date: Feb 26, 2021
Time: 03:30pm - 04:30pm
Location: Online
In response to the popularity of our December webinar, Stormy Weather: Managing Organizational Climate, we are pleased to welcome back panelists from University of Missouri Health Care, Emerson Electric, Bayer Corporation and MasterCard for a second session focused on organizational climate.
Research suggests a strong correlation between organizational culture and climate and the ability of organizations to implement evidence-based practices and to improve business outcomes. Businesses are often challenged with organizational change, which might stem from mergers and acquisitions, organic growth, new technology and innovations, or hyper-competition. Given the additional challenges of a pandemic, economic downturn, social unrest, and remote work, managing culture and climate becomes even more difficult.
The latest webinar in the Trulaske Business Insider series will examine:
- The differences between organizational culture and organizational climate
- The challenges organizations face when leading the culture while managing the climate
- The best practices for leveraging culture and climate to improve business results
Date: Jan 29, 2021
Time: 12:00pm - 01:00pm
Location: Online
Speakers
Peter Callan
Senior Director of Talent
University of Missouri Health Care
Lenore Maglione
Corporate Manager of Learning
Emerson Electric
St. Louis, Missouri
Columbia, Missouri
Melanie Moore
Senior Director - Innovations Strategy Lead, HR Innovations
Bayer Corporation
St. Louis, Missouri
Aarti Sharma
Vice President of Technical Operations, Commercial Delivery
MasterCard
St. Louis, Missouri
Moderators
Daryl Smith
Associate Teaching Professor of Management
Trulaske College of Business