The average is now free: What students need to know about AI
Peers, Advice, and Voice: What Keeps Informal Leaders in Power
Why Your Sales Emails Aren’t Closing Deals — And How to Fix Them
Surprise Windfall: How Stronger SEC Oversight Benefits Global Borrowers
The University of Missouri’s Robert J. Trulaske, Sr. College of Business would like to thank the Trulaske family and Deloitte for helping to make research like this possible.
Unlocking B2B Advertising's Hidden Power: Long Lags, Large Returns
For decades, the conventional wisdom in marketing has been that business-to-business (B2B) advertising plays a secondary role to direct sales, especially for high-value, complex products.
Pursuing quantum questions: Trulaske researchers investigate emerging technology’s potential
As quantum computers stand at the threshold of having the capability to solve problems and answer questions more quickly than even the world’s most powerful supercomputers, forward-thinking researchers at the University of Missouri’s Robert J.
Tool, or agent?
When it comes to allowing artificial intelligence (AI) into our lives, the role we view it playing predicts our willingness to accept it, says Bingqing Li, an assistant professor of marketing at the University of Missouri’s Robert J.
Trulaske researcher explores how hard times hit human capital investments
Joonyoung Kim understands the challenges of guiding organizations through economic downturns. Navigating lean times often demands tough decisions.
Mizzou professor ranks Super Bowl’s most unforgettable ads
Katie Essing’s students don’t just watch Super Bowl commercials — they dissect them to see which ones have championship DNA. A marketing professor at the University of Missouri’s Robert J. Trulaske, Sr.
Research spotlight: Accountancy insights from the Trulaske College of Business
The faculty of the Trulaske College of Business School of Accountancy are at the forefront of addressing some of the most pressing concerns in contemporary accounting.
Research spotlight: Finance insights from the Trulaske College of Business
Faculty in the Robert J. Trulaske, Sr. College of Business Finance Department are always busy examining the issues relevant in today's world of finance.
Making connections: Mizzou Accounting Research Colloquium brings successful doctoral alumni and students together
The Robert J. Trulaske, Sr. College of Business held the Mizzou Accounting Research Colloquium May 16-17 in Cornell Hall.
Study: Transparency in the secondary bond market can lead to fewer restrictions for borrowing firms
By Hoyoun Kyung and Mahfuz Chy
Research Spotlight: Marketing insights from the Trulaske College of Business
While faculty members of the Marketing Department at the Robert J. Trulaske, Sr.
Successful professionals share their experiences during the inaugural 2023 Trulaske Doctoral Alumni Research Colloquium
The Robert J. Trulaske, Sr. College of Business held its inaugural Trulaske Doctoral Alumni Research Colloquium Oct. 14-15 in Cornell Hall. The event sprung from a new partnership spearheaded by Lisa Scheer, professor of marketing and Emma S.
Why organizations need changemakers and how to spot them
“It is not the strongest of the species that survives, not the most intelligent that survives. It is the one that is the most adaptable to change.” - Charles Darwin
Better to be liked or remembered? Research finds linguistic recipes for likable and memorable slogans
Article courtesy of MU News Bureau.
School of Accountancy Director Vairam Arunachalam named chair of IMA Research Foundation
Story produced in cooperation with IMA® (Institute of Management Accountants)