.99-ending prices: Are they really as effective as we assume?
There has been a long-standing debate among researchers regarding what makes prices ending in .99 so attractive to consumers. Some argue that consumers tend to focus on the left digits, rounding the .99 down (e.g., viewing $18.99 as $18).
Three’s Company: Trio of Extension faculty members join Trulaske community this fall
By Stephen Schmidt
Three of the newest faculty members of the Trulaske College of Business community have made their way this fall to Cornell Hall by way of the former MU College of Human Environmental Sciences (HES).
The Future of Finance
Professors in the Finance Department in the Trulaske College of Business are publishing research that’s shaping the future of investing and trading.
(Don't) Leave me alone!
Some people prefer working in a quiet environment. For them, interruptions can be annoying, especially when working on critical assignments.
The Reinvention of Study Abroad
Take a look at how the Trulaske study abroad program pivoted during the pandemic as well as upcoming opportunities for students to get exposure to international business practices and new cultures.
By Kelsey Allen
It’s about access: Commitment from Allen family helps under-resourced, under-represented Trulaske students
William “W.D” Allen has dedicated much of his career to investing in the future. In a former life, Allen (B.S. BA ’90; Ph.D. ’06) worked as a fixed-income manager, a real estate developer and a small business owner.
Complete Circuit: Trulaske grad turns networking into career in electrical distributor sales
By Stephen Schmidt
When she was a freshman at the Trulaske College of Business, Kaitlynn Berry, BS BA ’18, could have never envisioned her current career path.
#BuyBlackMizzou: Center Partners with Alumnus to Showcase Black Entrepreneurs
After alumnus Derrick Christian created a list of businesses founded by Black Mizzou alumni, the Trulaske Center for Entrepreneurship & Innovation collaborated with him to create a three-part virtual series to further showcase Mizzou Blac
Student Agri-Marketing Club Takes Fourth in Nation at Competition
The Mizzou National Agri-Marketing Association (NAMA) chapter made it to the final round of the 2021 Student NAMA Virtual Marketing Competition for the first time in more than 10 years.
By Kelsey Allen
Building a truly symbiotic relationship
MU research suggests an organization's attitude toward diversity is a key contributor to helping refugees become productive members of a host nation.
