MU study suggests best practices for attracting new customers
Article courtesy of MU News Bureau
Study shows the key to attracting new customers is to know how to leverage new and veteran salespeople.
Are online platforms killing your favorite brands?
Business consultants have long proclaimed that online platforms such as Amazon ultimately destroy brands.
‘A Second Home’: Bergamo partnership continues to thrive 20 years later
By Stephen Schmidt
Like many others in Bergamo, Italy, the night of May 23, 2007, began with a dinner party. Pasta, pizza, wine, laughter.
A Tweet or a news release? How corporate communication affects acquisitions
Organizations and CEOs use a variety of communication channels, including social media and professional newswires, to reach their audiences.
Sadder but wiser: Understanding how depression affects financial forecasting
Is there an upside to being depressed? For almost four decades, psychologists have searched for an answer to this counterintuitive question.
New Faculty Join Trulaske in Accountancy, Management
This fall, the Trulaske College of Business welcomed four new faculty – one in the School of Accountancy and three in the Management Department.
Trulaske faculty secure Business and International Education grant, plan to launch Global Business Certificate
Business and International Education (BIE) Program Grant Funding Secured
College presents alumni, student awards at annual Honors Luncheon
On Friday, April 22, the Trulaske College of Business recognized excellence among alumni and students at its annual Honors Luncheon event.
College honors excellence at annual Celebration of Success event
On Monday, April 12, the Trulaske College of Business recognized excellence among faculty, staff and PhD students at its annual Celebration of Success event.
Underperformance in biotech stocks impacts innovation, health care solutions
As the world reached the second anniversary of the formal declaration of the COVID-19 pandemic by the World Health Organization, there is consensus among scientists and policymakers that the return to pre-pandemic life unavoidably entails the wide
Workplace humor: It’s about more than having fun
I feel badly for people who study important topics that are nonetheless beyond the ability of most people to understand.
Thinking of hiring the next rainmaker? You better investigate their past first
In October 2020, the Tampa Bay Buccaneers signed seven-time Pro Bowl wide receiver Antonio Brown – a top NFL talent who has faced allegations of reckless driving, felony burglary with battery, sexual assault and violating the NFL’s Personal Conduc
The unexpected information we can learn from the volatility of tax expense
How have you gauged the quality of a company’s financial report? Maybe you considered the audit report, whether the firm met earnings targets or how quickly the financial statements were filed.
