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Better to be liked or remembered? Research finds linguistic recipes for likable and memorable slogans

From intern to marketing pro

Accounting students shine at prestigious KPMG Global Advantage Program

School of Accountancy Director Vairam Arunachalam named chair of IMA Research Foundation

Sweet lessons: Students in consumer behavior class develop new products for Hershey

Four Trulaske alumni among 2023 Mizzou R.A.H. awardees

Spreading her roots: 2016 Trulaske grad travels world coordinating popular music festivals, events

Expert Analysis: How to use AI news to make a profit in your investments

How government guarantees give banking customers peace of mind and keep banks open

A Trulaske story: Students selected for Tru 20 share the impact of the college on their Mizzou experience