College honors excellence at annual Celebration of Success event
On Monday, April 12, the Trulaske College of Business recognized excellence among faculty, staff and PhD students at its annual Celebration of Success event.
Trulaske Students Named Mizzou '18 and Mizzou '39 Award Recipients
Earlier this month, the Mizzou Alumni Association and Alumni Association Student Board named the 2022 Mizzou '18 Award and Mizzou ’39 Award recipients.
.99-ending prices: Are they really as effective as we assume?
There has been a long-standing debate among researchers regarding what makes prices ending in .99 so attractive to consumers. Some argue that consumers tend to focus on the left digits, rounding the .99 down (e.g., viewing $18.99 as $18).
Complete Circuit: Trulaske grad turns networking into career in electrical distributor sales
By Stephen Schmidt
When she was a freshman at the Trulaske College of Business, Kaitlynn Berry, BS BA ’18, could have never envisioned her current career path.
Student Agri-Marketing Club Takes Fourth in Nation at Competition
The Mizzou National Agri-Marketing Association (NAMA) chapter made it to the final round of the 2021 Student NAMA Virtual Marketing Competition for the first time in more than 10 years.
By Kelsey Allen
Tap Day Tradition Continues
By Kelsey Allen
Meet the seven students and one staff member from the Trulaske College of Business who were inducted into secret societies during the annual Tap Day.
Trulaske Announces Inaugural Inclusion, Diversity and Equity Director
Dean Ajay Vinzé recently announced the hire of Erika Aaron as the inaugural director of inclusion, diversity and equity at Trulaske.
Marketing professor named Professor of the Year at recent ROARS Awards
By Stephen Schmidt
For Wayne Keene, EdD ’17, the third time was indeed the charm.
And the Award Goes To ...
Trulaske faculty win best paper awards at some of the most prominent business conferences and competitions.
By Kelsey Allen
New faculty join Trulaske College of Business
This fall, the Trulaske College of Business welcomed new faculty to three of the college’s four academic departments.
Corporate partnership brings real-world data to marketing students
Learning the retail procurement process can be difficult to present with real-world information – many companies do not publicly share the data from their pricing, negotiations, retail planning strategies.
