Research Spotlight: Marketing insights from the Trulaske College of Business
While faculty members of the Marketing Department at the Robert J. Trulaske, Sr.
Successful professionals share their experiences during the inaugural 2023 Trulaske Doctoral Alumni Research Colloquium
The Robert J. Trulaske, Sr. College of Business held its inaugural Trulaske Doctoral Alumni Research Colloquium Oct. 14-15 in Cornell Hall. The event sprung from a new partnership spearheaded by Lisa Scheer, professor of marketing and Emma S.
Trulaske student wins Gallo pitch competition and a whole lot more
For Alina Peterson, winning The Pitch Competition sponsored by E &J Gallo Winery and Breakthru Beverage Group was far more than securing a prize. It was a life-changing experience for the senior majoring in marketing at the Robert J.
Trulaske welcomes new faculty to support teaching, research in all emphasis areas
This fall, the Trulaske College of Business welcomed 12 new faculty – five in the Management Department, three in the Marketing Department, two in the Finance Department and two in the School of Accountancy.
Better to be liked or remembered? Research finds linguistic recipes for likable and memorable slogans
Article courtesy of MU News Bureau.
Sweet lessons: Students in consumer behavior class develop new products for Hershey
In a collaboration with The Hershey Company, students in the MKT4220: Consumer Behavior class at the Trulaske College of Business are getting a firsthand experience of product development and brand extension.
A Trulaske story: Students selected for Tru 20 share the impact of the college on their Mizzou experience
Sometimes recognition for students focuses on things that are tangible, like holding an office or maintaining a certain GPA.
Tap Day 2023: A Q &A with all 9 tapped business students
Since its inception in 1917, Tap Day at Mizzou has been a celebrated tradition, recognizing a distinguished group of students invited or "tapped" to join one of six prestigious honorary societies: QEBH, Mystical Seven, LSV, Mortar Board, Omicron D
Student Council selects outstanding marketing student Jordan Walters to speak at May 2023 Trulaske commencement
By Elleyna Rudman
With drive, creativity and commitment, Trulaske senior Jordan Walters sets herself apart from her peers and goes the extra mile to make a difference in her community.
Inaugural Top Tiger Sales Competition showcases future leaders in sales and customer development
The Trulaske College of Business recently hosted its first-ever Top Tiger Sales Competition, sponsored by the college's Center for Sales and Customer Development (CSCD).
Celebration of Success showcases excellence in service, teaching and research at Trulaske
On Wednesday, March 22, the Trulaske College of Business hosted the annual Celebration of Success event at Memorial Union, recognizing the achievements of faculty, staff, and PhD students.
