Role
Areas of Expertise
Research Interests
Quantitative marketing, advertising, causal identification
Michael Thomas is an assistant professor of marketing at the Robert J. Trulaske, Sr. College of Business.
His research interests include advertising and its effect on health-related behaviors, and econometric methods for estimating causal relationships. His work has been published in the Journal of Consumer Research and his Marketing Science article "Spillovers from Mass Advertising: An Identification Strategy," was a finalist for the 2020 John D.C. Little Best Paper Award and the Frank Bass Dissertation Paper Award. Additionally, "Long Lags and Large Returns: Experimental Evidence from Advertising to Businesses" is forthcoming at Management Science.
He earned his doctorate in quantitative marketing at the University of Chicago.
