Detelina Marinova

Role

Detelina Marinova is the Samuel M. Walton Distinguished Professor of Marketing at the Robert J. Trulaske, Sr. College of Business, University of Missouri. Her research focuses on managing sales and service interactions at the organizational frontlines, healthcare marketing, technology-enabled interactions, analysis of unstructured data and machine learning.

Dr. Marinova's research has been funded by the National Institutes of Health, Marketing Science Institute, and the recipient of the Institute for the Study of Business Markets’ dissertation award. She has published her research in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, and Journal of Service Research among others.

She currently serves as Area Editor of Journal of Marketing, Journal of Marketing Research and Journal of Service Research and on the editorial review boards of Journal of Marketing, Journal of the Academy of Marketing Science and Journal of Retailing. Dr. Marinova teaches marketing management and analytics courses at the undergraduate, MBA and PhD levels and is a recipient of several teaching awards, among which are the John A. Riggs, Jr., Excellence in MBA Teaching Award, Vanguard Award for Innovative Teaching and Use of Technology, and Champion of Applied Learning Award in the Crosby MBA program. She serves as the faculty advisor for the Trulaske Women in Business student organization.

Curriculum Vitae

Education

Awards