Role
Areas of Expertise
Research Interests
Online Marketplaces, Retail Management, Channel Competition, Digital Marketing; Methodological: Applied Econometrics, Machine Learning, Deep Learning
Zhiling (Julien) Bei is an Assistant Professor of Marketing at the Robert J. Trulaske, Sr. College of Business at the University of Missouri. He teaches courses in retail marketing and database marketing, focusing on SQL and R. Dr. Bei's research centers on online marketplaces and retail management, with his work being published in the Journal of Marketing. Prior to his academic career, Dr. Bei worked at Walmart and The Hershey Company as a data analyst in Bentonville, Arkansas. Dr. Bei earned a Ph.D. in Marketing and an MS in Management from University of North Carolina - Chapel Hill, an MS in Computer Science from Georgia Tech, an MS in Marketing Research from Michigan State, and a BS in Chemistry from Nanjing University.
Education
- PhD in Marketing, University of North Carolina - Chapel Hill, 2019
- MS in Computer Science, Georgia Tech, 2020
- MS in Management, University of North Carolina - Chapel Hill, 2018
- MS in Marketing Research, Michigan State, 2013
- BS in Chemistry, Nanjing University, 2011
Awards
- Marketing Strategy Consortium, faculty fellow, 2023
- Mittelstaedt & Gentry Doctoral Symposium, faculty fellow (canceled due to COVID), 2020
- AMA-Sheth Foundation Doctoral Consortium Fellow, 2018
- EMAC Doctoral Colloquium Fellow, 2018
- Marketing Strategy Consortium Fellow, 2018
- INFORMS Marketing Science Doctoral Consortium Fellow, 2017
