b'GLOBAL BUSINESSStudent Profile 2022 BEST PRACTICES AWARDIN INTERNATIONAL EDUCATION The MU International Trade Center received 2022 Best Practices Award in International Education for International Programming recognition from the National Association of Student Personnel Administrators (NASPA) Interna-tional Knowledge CommunityMarch, 2022.Launched in 2014, the MU International Trade Center utilizes the time and talent of student interns and MU faculty, along with access to leading market research databases, to conduct customized global market research for small to WILL MARTINmedium sized companies across the state of Missouri that are looking to expand MU ITC Intern, Fall 2021BSBAMarketing, andtheir sales internationally. The research completed provides the participating the Global Supply Chain Management Certificate.companies with actionable information they can use to effectively evaluate Graduated Fall 2021 global market opportunities in a timely, meaningful and affordable way. Current position: Digital Marketing Specialist atImportantly for students interning with the MU International Trade Center, the American Outdoor Brands (AOB) internship provides then with valuable hands-on learning opportunities and Will was on one of the internship team completingbusiness interaction. Each semester 16 undergraduate student interns get the opportunity to work on four unique company projects. Student work 4-students global market research for AOB. He was hired into MU International Trade Centera full time position with AOB after the project wasto a team on a global market research project customized to the participating REAL-WORLD EXPERIENCEcompleted. companys needs. Students commit at least 120 hours of project work and prep time to this internship. Options exist for them to link this experience I decided to pursue an internship position with toward for-credit coursework requirements or to participate in the internship IN GLOBAL BUSINESS the MU ITC to complete the credits and gain thein a voluntary capacity.experience needed to receive a certificate in globalThe internship takes place on-campus, and includes interactions with the supply chain management. The Internship providedcompanies, MU ITC staff, and other international trade resource partners at the me with opportunity to make valuable connections, state and federal level. The primary responsibilities of student interns include, When it comes to expanding into internationalCompany Profile develop professionally and find ways to applybut are not limited to: markets, many Missouri-based businesses havewhat Ive learned at Mizzou in a real-world project. been able to benefit from the University of MissouriAMERICAN OUTDOOR BRANDS, Exploring global markets to provide useful infor- Completion of global market research to assist with the identification of International Trade Center (ITC). Columbia, MOwww.aob.commation for American Outdoor Brands allowed metarget markets of interestfor export expansion, as agreed upon by the client The MU International Trade Center (ITC) utilizes theto understand the different processes, costs, andcompany, and articulated in the project scope of worktime and talent of student interns and MU faculty,American Outdoor Brands (AOB) is a manufacturerinformation needed when participating in interna- Extraction, analysis and summation of data from secondary data sources to along with leading market research databases, toof outdoor sporting and recreational products. tional trade. I made an immediate connection tosupport company decision makingconduct customized global market research toAmerican Outdoor Brands is proud to partner withAmerican Outdoor Brands and their mission. My the Trulaske College of Business, and specificallyteam of fellow students provided me with a strongPrimary research/information gathering to provide insight into customer meet the needs of Missouri companies looking tocollaborative environment where I got to meetpreferences and industry activity as applicableJackie Rasmussen expand their sales internationally. The goal of thethe MU ITC, as it gives us exposure to a talented ITC is to promote economic development and aidgroup of faculty and students that are helping uspeople and discover personalities while workingCompletion of a mid-project report and master data file and review of that in the international decision-making of Missouriexplore the expansion of our international footprint.toward a common objective. There are not a lot ofinformation with the company representatives as part of a mid-project businesses, while providing MU students, tomor- We were very impressed with the work that theopportunities where students who are looking tomeeting.rows business leaders, opportunities for experientialITC and its students have performed, mapping outenter the job market get to present to executives ofCompletion of a final report that captures research methodology, key data learning. countries, industries, and potential new customers.a large company like AOB. When I got the chancegathered, and shares key findings and delivery of a final presentation to the As a publicly traded company headquartered into interview for my current position, my knowledgeclient company to highlight report contents and key findings.Columbia, we look forward to continuing to workof the company, brands and connections gave me Students engage in real-world consultingwith MU to help furtherconfidence to have a successful interview.I can saySince the Fall 2014, the MU ITC has worked with 87 companies across the state projects, said Jackie Rasmussen, seniordevelop our businesswith full confidence that Jackie Rasmussen and theand 317 student interns (309 undergraduate and 8 graduate). Furthermore, and to keep talentedMU ITC offer an immense amount of real-world skillsthe program provides opportunities for graduate students to enhance their program manager of the ITC. They gain insightsgraduates in the area.and training that has allowed me to find a job withsupervisory, leadership and international trade skills as they support projects into international trade and how to do globalWe value this new part- a company that Im excited to work for. in a Graduate Assistant capacity.market research, while using databases thatnership and the relation- Jackie Rasmussen, Director of the MU International Trade Center provides ships we are buildingoversight of MU ITC internship program, providing instruction and coaching support information gathering and decisionwith MU, and we lookto the student teams to support their project work, and guide project success. making. forwardtowhattheStudents receive instruction on how to manage a consulting project, how to future will bring. conduct global market research and exposure to a wealth of international trade Andrew Fulmer databases and data sources.CFO, American Outdoor Brands14 MANAGEMENT MATTERSMANAGEMENT DEPARTMENT 2022 ANNUAL REPORT 15'