b'EXPERIENTIAL LEARNINGLast fall, Claire enrolled in BA 3500, uncertain ofskills. Kristi further added, These young men and what to expect. As she was looking through avail- women worked hard and did their research to better Learning by Doing:able projects, one immediately jumped out. I pickedunderstand the cowboy way of life. As a result, they my project based on the agricultural component. Iwere better able to present a quality marketing MANAGEMENT STUDENTS AND FACULTYhave been around agriculture all my life, so I figuredplan. The group showed Baker Ranch where to that it would not only give me the opportunity totarget their marketing efforts and suggested ADVANCE MUS LAND-GRANT MISSION learn more about the industry, but also would bethemes and formats for advertisements. Although fun.it has only been a couple of months, according to Business practices are integrated in a wide rangeDuring this period, they learn, practice, and developClaire and her group researched the process ofKristi, The results have been amazing! The final of fields, and the non-profit sector is no excep- professional competencies at the core of Trulaskeadding agritourism attractions to existing farms.product was right on the mark!tion. One way in which we connect students toEDGE. These competencies are nationally recog- This culminated in developing a comprehensive planUrban Development non-profits is in community healthcare settings,nized as those required for career readiness, suchand educational catalog for rural SW MissouriansSenior Ben Becker grew up bleeding black and which is especially important considering how staffas teamwork, communication, and leadership.considering agritourism. Their client, the Bartongold. His family, which includes MU alums, runs a in this industry has become worn down followingIn line with experiential learning best practices,County MU Extension office, will soon host anlarge general contracting business in Kansas City. two years of being on the frontlines of the pandemic.students are offered opportunities to criticallyagritourism conference and distribute the groupsBen chose a management degree to build up his Atara Estes, a St. Louis Community Health Workerreflect on their experiences and competency devel- project to the farmers in attendance.skill set in hopes of adding value to the company, (CHW) and President of the Community Healthopment, while demonstrating to Missourians theAlthough the geographical distance betweenand has post-graduation plans to join as an assistant Workers Association of Missouri (CHWAM), remainsvalue of a Trulaske College of Business education.superintendent and business developer. Lauren Brengarth focused on the future. For us, it is all about growthLikewise, our business and community partnersGranted, making good on his desire to help the family and development in our health profession. We arereceive a helpful product from talented students. business did not have to wait until after graduation.Through this trusted members of our communities and share the responsibility of educating and empoweringMarshall Stewart, Vice Chancellor for Extension &Several years ago, his father decided to expandclass, the those we serve.Engagement and UM System Chief Engagementby adding a development focus, and he recentlycompetency Officer agrees, sharing, MU Extensions partner- embarked on their first multi-family project as sole Fortunately, through experiential learning projects,ship with the Trulaske College of Business is a greatdeveloper. However, this projectthe largest theI developed multiple student groups in BA 3500: Advancedexample of our mission to serve Missourians bycompany has undertakenencountered pandem- most was Professional Development are helping CHWAMdelivering Mizzou. This partnership connects under- ic-induced uncertainty and increased material and reach community health workers in more impactfullabor costs, forcing the company to make budgetteamworkways, develop member recruitment and retentiongraduates with communities to develop solutions cuts. Consequently, the full marketing burden fellClaire Lowry plans, and increase the associations digital foot- on Bens mother, who serves as the companys head print through targeted strategies. On studentsThis partnership connectsof marketing. Junior,Graham McCaulley contributions, Ms. Estes notes, The student groupsundergraduates withBA 3500 clients Kristi and Wayman Baker of Baker Managementhave been a huge asset to CHWAM. We have gainedRanch in Southeastern MO Fortunately, Bens enrollment in BA 3500 connected communities to developthe company with an eager group of talented fresh perspective from which we have benefitedcampus and the client was often challenging for this tremendously. solutions for critical localgroup, especially during a pandemic, students effec- students. This experiential learning opportunity allowed them to create a unique social media This is just one example of how Trulaske Collegechallenges tively leveraged technology to meet their goals.marketing strategy for the development. Although of Business connects students to businesses andThey met virtually with the client and stakeholders, communities for experiential learning.Marshall Stewartand scheduled meetings weeks in advance to ensureBefore this class, I always Vice Chancellor for availability. Through this class, the competency I The Land-Grant Missiondeveloped most was teamwork. It really openedbelieved that I had the right On the first day of BA 3500, management professorsExtension & Engagementmy eyes to what it looks like working closely withanswer, but after working on this Lauren Bacon Brengarth and Graham McCaulley pollpeople you have never met. We grew pretty close students to determine how familiar they are withfor critical local challenges. The communities andproject, Ive learned that listening students gain through these engagement experi- throughout the semester, so we were able to MU Extension (the chief outreach and engagementences.complement each others communication, work,to team members and engaging arm of the university). Unsurprisingly, most students have little to no familiarity. However, by the endAs a result of this partnership, Trulaske studentsand presentation styles. as one unit is more effective.of the semester, they will have played a key rolecontribute to addressing Missouris Grand Chal- Specialty HorsesAnother rural Missouri project involved the BakerBen Becker (center)in partnering with MU Extension to serve Missourilenges: economic opportunity, educational access businesses and communities.and excellence, and health and well-being. StudentsHorse Ranch, owned and operated by Kristi BakerBen admits that it canSenior, ManagementThe studentIn the mid-1800s, federal legislation granted landconsulting projects, which relate to finance, manage- and her husband Wayman for over 30 years. Theybe challenging to keep carved out a niche during this period, breedingall of the group members on the same page, he groups haveto states to further public higher education underment, marketing, real estate, international business,high-performing American Paint Horse Associ- believes that he is learning how to be a better leader. and economics, often impact more than oneor been a hugethe condition that these colleges and universitieseven all threeof the aforementioned areas. ation stallions. However, the market is niche, andBefore this class, I always believed that I had the share their knowledge and resources to improve asset residents lives statewide. This land-grant mission,Agritourismaccording to Kristi, they needed guidance on aright answer, but after working on this project, which drives MUs public outreach, education, andTrulaske junior, Claire Lowry, found the decisionmarketing direction and plan.Ive learned that listening to team members and Atara Estesapplied research efforts, joined forces with theto choose Mizzou an easy one, and when it cameKristi expressed the surprise she experienced whenengaging as one unit is more effective.President, Trulaske EDGE program to provide unique expe- time to pursue an area of focus, management was ameeting her student team, sharing, When I firstAs talented Trulaske students develop their profes-CHWAM riential learning opportunities.natural choice. It provides a skill set that can applyspoke with them, I got the impression that most ofsional competencies through this course, busi-Throughout the semester, students work in smallto every area of business, and being able to work atthem didnt know which end of a horse was which!nesses, non-profits, and the lives of Missourians will groups with real Missouri businesses and non-profits.any company was intriguing. However, the students got to work right away,continue to be enhanced through meaningful and applying their research, analysis, and marketingintentional experiential learning projects.8 MANAGEMENT MATTERSMANAGEMENT DEPARTMENT 2022 ANNUAL REPORT 9'