Shaoming Zou
Robert J. Trulaske, Sr. Professor
Professor of Marketing and International
Business
Professor
Zou teaches undergraduate Global Marketing and Marketing Management, MBA
International Marketing, and Ph.D. seminar on Applied Multivariate Analysis in
the Robert J. Trulaske, Sr. College of Business. He
holds a Ph.D. degree in marketing and international business and an MBA degree
from Michigan State University, and a B.S.
degree in mathematics from Sichuan
University in People’s Republic of China. Before joining the
University of Missouri - Columbia, Professor Zou taught the MBA Advanced
International Marketing and Advanced International Business at Kansas State University .
Professor Zou's
expertise is in the areas of marketing
strategy, global marketing, export marketing, and international joint ventures / international market entry strategy.
His research has been published in major marketing and international business
journals such as Journal
of Marketing, Journal of International Business Studies, Decision Sciences, Journal of the Academy of Marketing Science, Journal of
International Marketing, International Marketing Review, and Journal of Advertising, among others.
Professor Zou is one of the most cited
scholars in international marketing. His research work has generated over 3,000
cites according to Google Scholar. His
1994 publication in Journal
of Marketing was selected by American Marketing Association Global
Marketing SIG in 2003 for the inaugural "Excellence
in Global Marketing Research Award" for having significantly influenced
the direction of global marketing research in previous 10 years. His 1998
publication in the Journal of International Marketing received the 1998 Hans B. Thorelli
Best Paper Award from American
Marketing Association for having made the most significant contribution to
international marketing theory and thought. His 1998 article in International Marketing Review received from MCB
University Press the 1999 Best Paper
Award for having made the most significant contribution to the
international marketing literature. His 2001 publication in Marketing Intelligence & Planning received the Emerald Literati Network's "Most
Downloaded Articles - Top 200" Award in
2005.
Professor Zou is a Consulting Editor of the Journal of International Business
Studies (JIBS), the top academic
journal in international business, and served as a Department Editor for JIBS
between 2005 and 2008. He is the current Series Editor of Advances in International Marketing. Dr. Zou serves on the Editorial Review Boards of Journal of International Business
Studies, Journal
of International Marketing, Journal
of the Academy of Marketing Science, Journal of Public Policy
& Marketing, and Journal of
International Management.
Professor Zou is an External Professor of
Marketing at Guanghua School of Management, Peking University, and an Honorary
Professor of Marketing at Business
School, University
of International Business and Economics (UIBE) in Beijing, China.