Dr. Zou's expertise is in the areas of marketing strategy-performance, global marketing strategy, determinants of export performance, and international joint ventures / international market entry strategy. His research has been published in major marketing and international business journals such as Journal of Marketing, Journal of International Business Studies, Decision Sciences, Journal of the Academy of Marketing Science, Journal of International Marketing, International Marketing Review, and Journal of Advertising, among others.
Dr. Zou is one of the most
cited scholars in international marketing. His 1994 publication in Journal of Marketing was
selected by American Marketing
Association Global Marketing SIG in 2003 for the inaugural "Excellence in Global Marketing
Research Award" for having significantly influenced the
direction of global marketing research in previous 10 years. His
1998
publication in the Journal of
International Marketing received the 1998
Hans B. Thorelli Best Paper Award from American Marketing
Association for having made
the most significant contribution to international marketing theory and
thought. His 1998 article in International
Marketing Review received from
MCB University Press the 1999 Best Paper Award for
having made the most significant contribution to the international
marketing literature. His 2001 publication in Marketing
Intelligence & Planning received the Emerald Literati
Network's "Most
Downloaded Articles - Top 200" Award
in 2005.
Dr. Zou is a Consulting Editor of the Journal of International Business Studies (JIBS), the top academic journal in international business, and served as a Department Editor for JIBS between 2005 and 2007. He is the current Series Editor of Advances in International Marketing. Dr. Zou serves on the Editorial Review Boards of Journal of International Business Studies, Journal of International Marketing, Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, Journal of International Management, and Multinational Business Review.
Dr. Zou is an External Professor of Marketing at
Guanghua School of
Management, Peking University, and
an Honorary Professor of Marketing at
Business School,
University of
International Business and Economics (UIBE) in Beijing, China.
Internet
Resources for International
Marketing Research
