Robert J. Trulaske Sr., College of Business, University of Missouri

Marketing

Marketing focuses on creating and managing customers by studying business activities that connect consumers with goods. The degree deals with the strategies, tactics and business processes involved in researching markets, deciding which markets and segments to pursue, identifying what unique value to provide and then assembling the products, services, people and partner firms needed to build, communicate and deliver that value. 

The marketing major is designed for those students who are seeking an in-depth knowledge of the tools, concepts and practice of modern marketing. This program prepares students for a career in marketing, sales or distribution. It focuses on activities that direct the flow of goods and services to the consumer or user. Courses include marketing management, promotion, sales management and logistics management. Course topics in this area include sales, advertising, sales promotion, retail, brand management and distribution, marketing management, promotion, sales management and logistics management. 

Ready to track your progress?

Use the Emphasis Checksheet that corresponds with your start date:



Typical Marketing Careers

Brand manager, buyer, international marketer, distribution manager or product analyst, direct sales manager, sports/special events coordinator, government administrator, inventory control specialist, or pharmaceutical sales

Students who complete this program earn a bachelor of science in business administration (BS BA).

Sample Course Sequence for BS BA with an Emphasis in Marketing (For students starting Fall 2016)

Students can complete coursework in any number of combinations. Consult with your academic advisor to select courses in a sequence that makes sense for you. If you started college prior to Fall 2016 please visit 111 Cornell Hall for a sample course plan.

Freshman Year

1st Semester

2nd Semester

Math 1100 (College Algebra)

3

Math 1400 (Calculus)

3

State Requirement

3

Economics 1014 (Microeconomics)

3

Humanity

3

English 1000

3

Biological Science

3

Humanity

3

Elective

1

Science

3

Business Administration 1500

2

 

 

 

15

 

15

 

 

Sophomore Year

3rd Semester

4th Semester

Math 1300 (Finite Math)

3

Accountancy 2037

3

Economics 1015 (Macroeconomics)

3

Statistics 2500

3

Physical Science

3

Biological or Physical Science with Lab

3

Accounting 2036

3

Accounting 2258

3

Elective

2

Humanity (Writing Intensive, 2000+)

3

Business Administration 2500 2    

 

16

 

15

 

 

Junior Year
5th Semester 6th Semester
Management 3000 3 Marketing 4050 3
Economics 3229 3 Finance 3000 3
Business Administration 3500 2 Business Writing Intensive/Emphasis Support 3
Marketing 3000 3 Management 3300 3
Statistics 3500 3 Management 3540 3
  14   15

 


 

Senior Year
7th Semester 8th Semester
Marketing 4000 3 Emphasis Support 3
Additional Marketing Course 3 Emphasis Support 3
Additional Marketing Course 3 Management 4970 (Capstone)  3
Business Administration 4500 – (Internship) 3 Additional Marketing Course 3
Emphasis Support 3 Additional Marketing Course 3
  15   15